- Business
- Boutique Newcity Public Company Limited (BTNC.BK) designs, manufactures, distributes, and sells ready-to-wear garments, apparel, accessories, and uniforms primarily in Thailand. The company offers products under its proprietary brand names including Uniform Specializer for corporate uniforms; A-MAZE, GSP, C&D, JOUSSE, and LOF-FI-CIEL for fashion apparel targeting men and women; and Guy Laroche for premium licensed garments; with sales conducted through domestic retail stores, online platforms, foreign retail outlets, and corporate sales channels. Founded in 1969 by Mrs. Sirina Chokwatana Pavarolarvidya as Thailand's first distributor of ready-made garments, Boutique Newcity is headquartered at 1112/53-75 Soi Sukhumvit 48, Phra Khanong, Klong Toei, Bangkok, Thailand. The company operates exclusively within the Thai market, focusing on consumer retail and business-to-business segments without reported subsidiaries or parent relationships. No major acquisitions, funding rounds, partnerships, new product launches, or strategic expansions occur within the last two years as of late 2025.