MCOT Public Co., Ltd.
4.96
THB
+0.02
(+0.40%)
MCOT Public Co., Ltd.
SET:MCOT.R
(Stock Exchange of Thailand)
Recent
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4.96
P/E
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yld
- -
ROIC.AI
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- Business
- MCOT Public Company Limited operates as a state enterprise under the supervision of the Office of the Prime Minister in Thailand, specializing in mass media. The company provides comprehensive media services including digital terrestrial television broadcasting with channels such as Channel 9 MCOT HD and various standard definition general and family channels; radio broadcasting through its MCOT Radio Network comprising 47 FM and AM stations including FM 95 MHz Luk Thung Mahanakorn, FM 96.5 MHz Thinkingradio, FM 99 MHz Active Radio, FM 100.5 MHz MCOT News, and FM 107 MHz MET 107; news services via the Thai News Agency responsible for producing, collecting, and disseminating neutral and accurate news; engineering services related to broadcast infrastructure; and new media services offering satellite TV on C band and Ku band platforms. In addition, MCOT provides advertising services across its television, radio, and digital platforms, operates Shop Mania TV shopping, business content distribution, online photo and video distribution platforms, and runs an academic and training institute delivering mass media courses. Founded in 1977 and headquartered in Bangkok, Thailand, MCOT serves diverse markets across Thailand with both central and regional coverage. In recent developments, MCOT has entered into a strategic partnership with the Thai Food and Drug Administration to enhance public health literacy through media channels for three years starting in late 2025, focusing on developing creative learning media and joint communication efforts. The company continues to evolve its business model by investing in digital content creation, positioning itself from a traditional content-based news broadcaster towards a content creator platform. In 2022, MCOT secured licenses for 47 radio frequencies valid for seven years, expanding its radio operations and revenue generation beyond traditional TV and radio through multi-platform digital business and land asset development. The company also prioritizes new business directions targeting quality enhancement in supporting Thai companies and SMEs. These moves reflect MCOT’s strategic shift towards digital media expansion and diversified revenue streams while maintaining its core broadcast services in television, radio, and news.