- Business
- Plan B Media Public Company Limited Plan B Media Public Company Limited (PLANB.BK) operates as a leading provider of out-of-home (OOH) advertising media and engagement marketing services in Thailand and the ASEAN region. The company offers a diversified portfolio of OOH media solutions including classic billboards and street furniture in various formats and sizes across Thailand; transit media on buses, Muvmi, BTS Skytrain, and MRT systems; digital billboards with innovative technology in premier locations; retail media at points-of-purchase; extensive airport media coverage nationwide; international media through strategic alliances; OOH media innovations such as programmatic advertising for ad spend control and Magnetic real-time interactive dashboards for campaign performance; billboard rental services; and online advertising media services. Its engagement marketing segment provides sports marketing, esports, music events, artist management and development, show production for broadcasting, influencer platforms, and investments in boxing businesses; it also delivers advertising agency services, airtime rental, and mobile applications. Founded in 2005 and headquartered at Plan B Tower, New Petchburi Road, Bangkok, Thailand, Plan B Media targets advertisers across industries with operations focused primarily in Thailand's high-traffic urban areas. In 2025, the company completed a THB 4 billion acquisition of Hello Bangkok LED Co., Ltd., adding extensive LED advertising assets along Bangkok's BTS Skytrain network from sellers including Roctec Global PCL, funded partly by a THB 2 billion private placement of new shares to investors such as VGI PCL; this transaction bolsters its transit OOH dominance amid growing outdoor ad spending.