Readyplanet Public Company Limited
2.98
THB
-0.02
(-0.67%)
Readyplanet Public Company Limited
SET:READY.R
(Stock Exchange of Thailand)
Recent
price
2.98
P/E
ratio
8.08
div
yld
10.07%
ROIC.AI
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- Business
- Readyplanet Public Company Limited is a Thailand-based marketing technology and software-as-a-service company that provides an integrated all-in-one sales and marketing platform for small and medium-sized enterprises as well as large enterprise clients. Founded in 2000 and headquartered in Bangkok, Thailand, the company operates across the digital marketing, enterprise software, and travel technology sectors, delivering tools that facilitate digital transformation across the customer journey. Readyplanet structures its proprietary software and service offerings into three core strategic pillars—Reach, Convert, and Retain—which include: R-Web, a responsive and search engine-optimized website creation platform; R-Shop, an e-commerce and digital storefront management solution; R-Widget, a multi-channel website communication interface; R-Ads and R-Dynamic, digital advertising and automated dynamic retargeting solutions connected to major advertising networks; R-CRM, a customer relationship management and sales pipeline tracking platform for lead management; R-Chat and R-Chatbot, an omnichannel customer messaging application equipped with automated response features; Pointspot, a digital loyalty management and reward points system operating via customer mobile phone numbers; R-Insights, a centralized marketing data and campaign performance analytics tool; and TravelTech solutions, comprising R-Booking and direct hotel booking engines tailored for the hospitality sector. In addition to its software subscriptions, the company provides managed digital advertising services, domain registration, website design, and digital marketing consulting. In recent developments, Readyplanet has integrated artificial intelligence and Generative AI across its platform to deliver automated content generation, AI-powered conversational chatbots, and enhanced sales data intelligence. The company also expanded its hospitality technology ecosystem by launching the Hotel Loyalty Program by Pointspot, integrating its loyalty engine directly with its hotel booking platform to enable direct booking discounts and loyalty point redemption. Following its listing on the Stock Exchange of Thailand under the ticker READY, the company has actively pursued strategic mergers and acquisitions to expand its technology stack, strengthen its enterprise software portfolio, and scale its recurring software-as-a-service revenue across the domestic market.