- Business
- Super Turtle Public Company Limited operates as a lifestyle retail, food and beverage, and commercial space management company in Thailand. The company engages in the operation and management of convenience and lifestyle retail stores, specialized food and beverage outlets, and commercial merchandising areas primarily situated across the Bangkok Mass Transit System (BTS Skytrain) network. Its core product and service offerings comprise retail merchandise and convenience goods; grab-and-go meals, ready-to-eat meal boxes, and bakery products; specialty hot and cold beverages served under the proprietary Turtle Coffee and Turtle Tea concepts; packaged snacks, confectionery, and fresh chilled beverages; personal care, health, and daily essential sundries; commercial retail space leasing and tenant concession management for third-party quick-service restaurants and lifestyle brands; and transit-integrated promotional merchandising spaces. The company conducts operations through its Retail and Commercial Space Management business segments, targeting daily urban commuters, mass transit travelers, and city residents across the Bangkok Metropolitan Region. Originally incorporated in 1996 as Nation International Edutainment Public Company Limited and headquartered in Bangkok, Thailand, the company operates as an affiliate of VGI Public Company Limited within the broader BTS Group Holdings ecosystem. In recent major corporate developments, the company completed a strategic restructuring and corporate rebranding, changing its name from Nation International Edutainment Public Company Limited to Super Turtle Public Company Limited to reflect its comprehensive business transformation from print media publishing toward transit-oriented retail and food services. Concurrently, the company has expanded its network of Turtle retail and cafe stores across central and extended BTS Skytrain stations, formed strategic brand partnerships to introduce curated third-party concessions within its spaces, and deepened omnichannel integration with the Rabbit loyalty and digital payment platform to accelerate commuter customer engagement.