Innovator Equity Managed Floor ETF
SFLR
New York Stock Exchange Arca- -
USD
- -
- -
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Nov 9, 2022
- Website
- innovatoretfs.com
- Similar Companies
- Business
- Innovator Equity Managed Floor ETF (SFLR) is an actively managed exchange-traded fund that seeks to provide investors with long-term capital appreciation while offering downside protection through a proprietary equity floor strategy. The fund invests primarily in a portfolio of U.S. large-cap equities, including S&P 500 Index constituents or related ETFs, paired with FLEX options structures designed to establish a target floor against losses, typically aiming for 10%-20% annual protection levels that reset periodically based on market conditions. It employs a rules-based approach to select equity exposures and option overlays from counterparties such as OCC-cleared FLEX options providers; no leverage or derivatives beyond the floor mechanism are utilized. Launched in 2023 by Innovator ETFs, issuer of a broad suite of defined outcome and buffer ETFs, SFLR operates within the equity income and risk-managed strategies segment, targeting retail and institutional investors seeking equity participation with principal protection amid volatile markets. Headquartered in the United States with Innovator Capital Management, LLC in Wheaton, Illinois, as sponsor, the fund trades on the Cboe BZX Exchange and is available through major broker-dealers nationwide. Recent developments include the expansion of Innovator's floor ETF suite with SFLR's introduction in mid-2023 as one of the first actively managed floor products, alongside increased assets under management surpassing $100 million within its first year amid rising demand for tail-risk hedging post-2022 market drawdown; in 2024, Innovator announced strategic enhancements to outcome period flexibility and partnered with leading options market makers to improve liquidity and tighten bid-ask spreads. No major acquisitions or name changes have occurred, but the firm continues to innovate with buffer and floor extensions into international equities and fixed income segments.