- Business
- Shoei Co., Limited Shoei Co., Ltd. manufactures and sells premium motorcycle helmets under the SHOEI brand worldwide; the company offers full-face helmets such as the X-Fifteen, RF-1400, Z-8, and GT-Air 3; system or flip-up helmets including the NEOTEC 3; open-face or jet helmets like the J-Cruise 3; off-road helmets such as the VFX-WR and Glamster; and neo-classic models including the RYD and RFS-R, along with select helmets for government use, BMX competition, and accessories like visors and cheek pads. Founded on March 17, 1959, and headquartered at 1-31-7 Taito, Taito-ku, Tokyo, Japan, Shoei Co., Limited operates factories in Ibaraki and Iwate prefectures with made-in-Japan production emphasizing safety, comfort, fashion, and just-in-time processes using high-functionality Japanese materials; it serves more than 60 countries across Europe, North America, Asia, Oceania, and Japan through consolidated subsidiaries including SHOEI (EUROPA) GMBH in Germany, SHOEI EUROPE DISTRIBUTION SARL in France, SHOEI ITALIA S.R.L. in Italy, SHOEI ASIA CO., LTD. in Thailand, and SHOEI (SHANGHAI) CO., LTD. in China, commanding over 60% share of the global premium helmet market. Recent developments include the global launch of flagship models NEOTEC 3 in late 2023 and GT-Air 3 in 2024, alongside the J-Cruise 3 open-face helmet in September 2024 and BMX competition helmet X-GRID in September 2024; in April 2024, the company acquired land adjacent to the Ibaraki Factory for expansion, initiating construction of a new warehouse set for completion in December 2024 to streamline production and inventory; it renewed endorsement contracts with MotoGP riders Marc Márquez and Álex Márquez through 2026; authorized a share buyback plan on November 14, 2025; plans a SHOEI HELMET PARK museum, showroom, shop, and dining facility on the new site for spring 2026 to bolster brand strength; and continues PFS custom-fit services with growing adoption while targeting production of 650,000 units in fiscal year ending September 2025.