- Business
- Xinhua Winshare Publishing and Media Co., Ltd. (SHXWF) operates as a comprehensive publishing and media group primarily engaged in the publication, distribution, and retailing of books, periodicals, audiovisual products, digital products, and educational materials across China. Founded in 2005 by Sichuan Xinhua Publishing Group Co., Ltd. and headquartered in Chengdu, Sichuan Province, the company manages 12 book and electronic publishing units and 13 newspaper and periodical brands that produce content spanning science, technology, literature, cultural education, and themed publications; it distributes textbooks and supplementary materials through an education subscription network of 114 subsidiaries, over 150 retail stores, and more than 800 locations in department stores and supermarkets nationwide; it provides printing services and printing materials, dominating the southwestern China market; it offers e-commerce via platforms like winxuan.com and 9yue.com, alongside logistics supported by key nodes in Chengdu, Beijing, and Wuxi; it delivers education informatization services including the U-Class digital classroom and Sichuan province education cloud resources; and it extends into cultural entertainment such as film, television, arts, and music, with efforts to export culture internationally.
The company serves educational institutions, government entities, enterprises, and general consumers in the publishing, distribution, education services, supply chain, and cultural consumption segments, generating a majority of revenue from its distribution operations.
In recent developments, Xinhua Winshare completed a free transfer of state-owned equity interest by its controlling shareholder Sichuan Xinhua Publishing and Distribution Group in 2024, announced the transfer of 85% equity in Beijing Huaying Winshare, and reported strong performance for the first three quarters of 2025 with emphasis on high-quality development, innovation-driven publishing including new themed books like Chengdu-Kunming Railway, integrated digital publications such as e-books and audiobooks, smart campus projects, education equipment procurement, and expansions in e-commerce, livestreaming, and store upgrades. The company continues strategic transformations toward digitalization, resource integration, and branding initiatives like Tianfu Book Fair, while proposing dividends for 2024 payable in July 2025 and planning governance revamps via an extraordinary general meeting in December 2025.