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    Advertising/Marketing services
APG SGA SA

APG SGA SA

204.00
CHF
0.00
(0.00%)
568.07MMarket Cap
Mar 17Next Earn
APG SGA SA
SIX:APGN
(SIX Swiss Exchange)

Recent

price

204.00

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
CHF
104.47
106.18
108.06
103.28
104.28
104.42
105.15
100.3
100.82
106.22
87.4
88.9
103.67
108.71
109.1
109.08
- -
Revenue per Share
-17.96
14.23
7.25
16.19
17.34
17.78
23.51
16.92
15.74
13.95
4.42
4.23
7.81
8.95
10.1
9.03
- -
Basic EPS, GAAP
10.7
21.64
15.31
22.1
23.83
20.3
20.56
15.94
16.47
16.62
10.9
3.54
6.09
11.7
13.68
13.85
- -
Free Cash Flow per Basic Share
- -
- -
7
10
12.02
22
22.99
24
23.98
20
- -
- -
11
11
11
12
- -
Dividend per Share
33.25
42.11
35.22
41.15
50.79
46.83
47.27
40.18
32.09
25.74
29.88
33.96
30.46
28
27.3
24.3
17.4
Book Value per Share
26.97
18.56
32.53
38.82
47.23
44.14
39.53
32.32
24.44
18.68
23.25
25.62
22.84
21.12
20.93
18.43
11.72
Tangible Book Value per Share
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Basic Weighted Avg Shares
307
312
318
304
311
313
315
301
302
318
262
266
311
326
327
327
- -
Sales/Revenue/Turnover
10.33
17.21
10.17
18.21
19.62
20.61
20.42
19.04
18.89
15.57
3.32
4.51
8.32
8.8
9.55
9.59
- -
Operating Margin (%)
20
17
21
11
11
11
12
13
13
10
11
10
11
10
10
10
- -
Depreciation Expense
-53
42
21
48
52
53
71
51
47
42
13
13
23
27
30
27
- -
Net Income, GAAP
- -
22.16
32.34
20.58
20.92
20.72
20.52
19.75
20.1
18.07
18.98
16.63
19.6
15.91
18.29
18.63
- -
Effective Tax Rate (%)
-17.2
13.4
6.71
15.68
16.62
17.02
22.36
16.87
15.62
13.13
5.06
4.76
7.53
8.23
9.26
8.28
- -
Profit Margin (%)
-27
25
44
64
85
76
64
40
17
- -
15
24
19
16
15
7
-13
Working Capital
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
LT Debt
101
127
109
126
152
140
142
120
96
77
89
102
91
84
82
73
52
Total Equity
- -
33.2
17.22
38.73
34.51
34.7
47.2
34.55
41.57
44.79
14.65
12.76
23.56
29.06
33.85
32.61
- -
Return on Invested Capital (%)
- -
32.31
15.62
39.2
36.72
36.45
50.01
38.71
43.58
48.29
15.91
13.27
24.27
30.64
36.55
35.01
- -
Return on Capital (%)
-39.79
37.4
18.59
41.65
37.54
36.43
49.98
38.71
43.58
48.26
15.9
13.25
24.25
30.63
36.55
35.01
- -
Return on Common Equity (%)

Capital Structure

CHF

•

in mil. unless spec.
Jun'25
Dec'25
Jun'26
ST Debt
- -
- -
- -
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
3
3
3
Market Capitalization
710
630
568

Working Capital

CHF

•

in mil. unless spec.
Jun'25
Dec'25
Jun'26
Total Current Assets
80
110
85
Cash, Cash Equivalents & STI
16
53
22
Accounts Receivable, Net
39
41
36
Inventories
4
4
3
Total Current Liabilities
87
103
98
Payables & Accruals
- -
- -
- -
ST Debt
- -
- -
- -
Deferred Revenue
- -
- -
- -

Growth Rates

CHF

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-5.61%
-3.6%
-10.96%
Free Cash Flow
6.37%
23.01%
1.33%
Net Income, GAAP
1.49%
19.46%
-10.57%
Sales/Revenue/Turnover
0.78%
4.72%
0.03%
Total Cash Common Dividend
- -
- -
9.15%

Semi-annual Revenue

CHF

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
327
2025
- -
- -
327
2026
- -
- -
- -

Semi-annual Earnings Per Share

CHF

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
10.1
2025
- -
- -
9.03
2026
- -
- -
- -

Semi-annual Dividends Per Share

CHF

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
11
2025
- -
- -
12
2026
- -
- -
- -
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Business
APG|SGA SA is a leading Swiss company specializing in out-of-home (OOH) advertising solutions. The company primarily provides a comprehensive range of advertising products and services, including analogue poster formats such as F4, F12, F200, and F24; large format posters; roofstrip advertisements on buses and trams; electronic digital boards (eboards and epanels); window decals; full wraps for buses, trams, and locomotives; hanging displays with dispensers; megaposters; mobile targeting; mountain screens; pylon posters; rail posters; time/information boards; traffic boards; and traffic media screens. APG|SGA offers advertising spaces in high-traffic locations such as streets, squares, airports, shopping centers, railway stations, mountain regions, and public transport networks across Switzerland and Serbia. The company also delivers digital and mobile advertising services, including programmatic advertising, ChannelOOH, Next Level DOOH, and aymo mobile targeting solutions. Additionally, APG|SGA is engaged in real estate services related to advertising site management. The company was founded in 1900 and is headquartered in Geneva, Switzerland. APG|SGA operates through a network of domestic subsidiaries including Allgemeine Plakatgesellschaft APG, Bercher SA Publicite Generale, APG-SGA Traffic AG, Paron AG, Sportart AG, and Swiss Poster Research Plus AG. It also has regional operations in Montenegro, Romania, and Serbia. Recent major changes include the acquisition of a 25% stake in APG|SGA by NZZ, a Swiss media group, from JCDecaux SE and Pargesa Asset Management S.A., making NZZ a strategic shareholder with plans to nominate a Board representative. Organizational restructuring was announced for 2025 and 2026, involving leadership adjustments such as the relocation of the Head of Product Management to the Partner Market division and the reorganization of the Advertising Market division to better align with market needs. APG|SGA has also made progress in sustainability by reducing its Scope 1 and 2 greenhouse gas emissions by 5% in 2024 through increased biogas use and fuel optimization, as detailed in its 22nd Sustainability Report. The company continues to expand its digital portfolio and programmatic advertising capabilities, adapting its services to the evolving advertising market landscape. APG|SGA serves local, national, and international advertisers, private property owners, and public sector clients, leveraging its extensive reach and integrated product offerings to deliver impactful OOH advertising campaigns. Its diversified media formats cater to various marketing objectives, including reach extension, audience targeting by demographic and environmental parameters, and interactive live communications such as sampling, fundraising, brand presentations, and pop-up stores .