Social Media Ventures, Inc. (SMVI) is an online media venture company that creates, acquires, purchases, builds, operates, and sells niche social networking websites and revenue-generating websites; operates social networking sites including petsplaces.com and rocktag.us; and provides local Internet services. The company targets users of specialized online communities and local digital service consumers within the interactive media and services industry. Founded in 1998 and headquartered at 471 North Broadway, Suite 207, Jericho, New York, it previously operated as NetSky Holdings, Inc. until changing its name in May 2008.