- Business
- Ströer SE & Co. KGaA operates as a leading German media company specializing in out-of-home (OOH) advertising, digital out-of-home (DOOH) solutions, online advertising, dialog marketing, data-as-a-service (DaaS), and e-commerce offerings. The company functions through three primary segments: Out-of-Home Media, which encompasses classic OOH including billboards and street furniture, digital OOH with large-scale screens such as Germany's largest DOOH screen, and related OOH services; Digital & Dialog Media, providing scalable online advertising solutions like branding, performance marketing, native advertising, storytelling, and social media across proprietary and third-party content; and DaaS & E-Commerce, delivering Statista as a platform for market and consumer data statistics, as well as beauty and personal care products under brands including M. Asam, ahuhu organic hair care, YOUTH-LIFT, and Kräuterhof through e-commerce, telesales, retail, and wholesale channels. Ströer SE & Co. KGaA maintains its headquarters in Cologne, Germany, with core operations centered in Germany and extending to international markets such as Poland, Spain, the Netherlands, Belgium, and the United Kingdom; it traces its origins to 1990 following the initial founding of predecessor entity Heinz W. Ströer GmbH & Co. KG in 1963. Recent strategic developments include the October 2024 acquisition of RBL Media GmbH for approximately EUR 106 million, securing long-term advertising concession contracts in major German cities like Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt to bolster its DOOH portfolio and market leadership with expected mid-term earnings contribution of around EUR 17 million; the September 2025 acquisition of AMEVIDA SE by subsidiary Ströer X, enhancing sales and dialog services while securing over 2,000 jobs; and a September 2025 adjustment to its financial outlook, projecting 2025 revenue and adjusted EBITDA comparable to 2024 levels (EUR 2,047 million revenue, EUR 626 million EBITDA) amid geopolitical and economic uncertainties, while emphasizing continued digital OOH growth and market share expansion in Germany.