- CEO
- Anders Wall
- Sector
- Finance
- Industry
- Financial conglomerates
- Address
- Örebro Sweden
- IPO Date
- Sep 24, 2026
- Business
- DORMY CORPORATION AB is a Sweden-based omnichannel specialty retailer engaged in the marketing, distribution, and sale of golf equipment, apparel, footwear, and accessories across Europe. Founded in 1994 and headquartered in Örebro, Sweden, the company operates an integrated physical and digital retail network consisting of 12 department stores throughout Sweden and localized e-commerce platforms serving customers in 13 European countries.
The company organizes its commercial offerings across several comprehensive categories, including golf clubs comprising drivers, fairway woods, hybrids, utility irons, iron sets, wedges, and putters; golf balls and practice aids; golf bags, push carts, and motorized electric trolleys; technical golf apparel, rainwear, base layers, and lifestyle outerwear for men, women, and juniors; spiked and spikeless golf footwear and technical socks; sports electronics, including GPS watches and laser rangefinders; and golf accessories such as golf gloves, grips, tees, headcovers, towels, umbrellas, and travel covers. Alongside merchandise retail, the company provides technical and value-added services, including personalized in-store custom club fitting utilizing Trackman launch monitors; remote custom club fitting through its Custom Online configuration system; golf club repair, re-gripping, and loft and lie adjustment services; and corporate logo and merchandise customization. The company distributes products from leading international golf manufacturers, including Titleist, Callaway, TaylorMade, Ping, Cobra, Mizuno, Srixon, and FootJoy, alongside proprietary product selections.
In September 2026, Dormy Corporation AB completed its initial public offering and listed its shares on the Nasdaq First North Premier Growth Market under the ticker symbol DORMY to diversify its ownership structure and support long-term European expansion. Over the recent period, the company has broadened its digital footprint across European markets, scaled fulfillment operations from its central logistics facility in Örebro, and advanced its omnichannel retail model to expand market presence across the Nordic region and continental Europe.