- Business
- Vuxen Group AB (publ) is a multi-brand e-commerce and direct-to-consumer company focused on sexual health, wellbeing, and related lifestyle products, with operations across Northern Europe. The firm develops, markets, and sells a broad portfolio through owned brands and partner stores, including Vuxen, WooMe, Blushme, and complementary brands in gifts, party supplies, and pet segments such as Doggie; and it provides manufacturing, product development, and distribution services to retailers and distributors in Europe, alongside warehousing and logistics support. Vuxen Group leverages in-house manufacturing capabilities for massage oils, lubricants, and cosmetics, while distributing third-party and proprietary products through online storefronts and physical concepts. Geographic reach covers Sweden, Norway, Denmark, and Finland, with services spanning product development, procurement, sourcing, quality control, regulatory compliance, branding, digital marketing, e-commerce platform management, warehousing, and direct distribution. The company is headquartered in Frankfurt am Main, Germany, and maintains its primary listing on the Nasdaq Stockholm market under the ticker VUXEN; it was founded in 2015 and operates as a publicly listed company with a focus on growth through brand expansion, product diversification, and regional market penetration. Subsidiaries and brand extensions enable cross-category sales across sexual health, wellbeing, cosmetics, gifts and party goods, and pet products, supported by logistics and real estate services as part of its integrated platform.