WS WeSports Group AB
SSTO:WSG71.00
SEK
-0.25
(-0.35%)
WS WeSports Group AB
STO:WSG
(Nasdaq Stockholm)
Recent
price
71.00
P/E
ratio
40.67
div
yld
0.05%
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- WS WeSports Group AB operates as an omnichannel sporting goods, mobility, and outdoor equipment retailer and distributor specializing in performance sports, fitness, cycling, and outdoor recreation across the Nordic region and broader European markets. Founded in 2018 and headquartered in Stockholm, Sweden, the company operates a diversified network of specialist e-commerce platforms, niche online storefronts, and physical concept retail stores alongside wholesale distribution operations. WS WeSports Group AB organizes its offering across dedicated category verticals, providing a comprehensive portfolio of products and services, including: bicycles, electric bikes, road bikes, mountain bikes, gravel bikes, bicycle components, cycling apparel, safety helmets, cycling accessories, and certified bike workshop and repair services; commercial and home fitness equipment, treadmills, elliptical trainers, stationary exercise bikes, rowing machines, weightlifting rigs, free weights, strength training accessories, and sports nutrition supplements; outdoor apparel, technical outerwear, hiking boots, trekking backpacks, tents, camping gear, and mountaineering equipment; winter sports gear, cross-country skis, alpine skis, snowboards, ski boots, poles, safety equipment, and ski waxing and maintenance services; racket sports equipment, featuring padel rackets, tennis rackets, balls, specialized court footwear, racket bags, and grip accessories; and floorball sticks, teamwear, protective padding, running shoes, and water sports equipment. The company serves retail consumers, amateur athletes, sports clubs, corporate wellness clients, and commercial gym operators primarily across Sweden, Norway, Finland, Denmark, and Germany through its specialized subsidiary platforms and retail banners, including Cykelkraft, Spobik, Racketspecialisten, Träningsmaskiner, Skistart, and Klubbhuset. In recent developments, WS WeSports Group AB completed its public listing on the Nasdaq First North Growth Market in Sweden under the ticker symbol WSG to support its continued growth strategy. Over the past two years, the group has executed targeted add-on acquisitions of niche sports retailers and proprietary equipment brands, expanded its private-label product lines to capture enhanced margin profiles, centralized its Nordic logistics and automated fulfillment operations to drive supply chain efficiencies, and deepened strategic commercial partnerships with leading international sporting brands to expand its category reach across Northern Europe.