The Swatch Group AG
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.- CEO
- Georges Nicolas Hayek Jr.
- Full Time Employees
- 32,477
- Sector
- Consumer Cyclical
- Industry
- Luxury Goods
- Address
- Seevorstadt 6 Biel/bienne Switzerland 2501
- IPO Date
- Oct 15, 2010
- Website
- swatchgroup.com
- Similar Companies
- Business
- The Swatch Group AG designs, manufactures and sells finished watches, jewelry, watch movements and components worldwide. The company operates through the Watches & Jewelry segment, which encompasses production and marketing of timepieces across all price points including luxury, mid-range and entry-level categories; and the Electronic Systems segment, which develops and supplies electronic components and sports timing solutions. It produces nearly all components in-house at approximately 150 sites in Switzerland, exceeding Swiss Made standards, and maintains a global distribution network with retail concepts such as Tourbillon and Hour Passion. The Group unites 16 watch brands including Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak; it also serves the broader Swiss watchmaking industry with movements and parts. Founded in 1983 through the merger of ASUAG and SSIH and headquartered in Biel/Bienne, Switzerland, the company targets diverse customer segments from fashion-conscious consumers to high-end collectors across regions including strong growth markets in the USA, Japan, India and the Middle East. In recent developments, the Group transferred the Rivoli Group's eyewear business to a new entity retaining a minority stake at the end of 2024, refining its focus on core watch and jewelry operations. It anticipates substantial improvements in sales, operating results and cash flow for 2025, driven by new product launches across all price segments, robust performances from brands like Omega, Longines, Tissot and Swatch in key markets, and early signs of recovery in China via e-commerce and inventory reductions. Planned initiatives include a unique AI-based personalization concept for Swatch watches launching in summer 2025, alongside ongoing sustainability efforts such as the “Endless” campaign and charity programs supporting music education; meanwhile, it faces activist pressure from U.S. investor Steven Wood, who proposed board overhauls in late 2025.
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