Luzhou Laojiao Co., Ltd. produces and sells baijiu and other alcoholic beverages primarily in China with international operations; the company offers mid- and high-end baijiu such as the National Cellar 1573 series, Luzhou Laojiao Tequ, Centennial Luzhou Laojiao Cellar-aged Liquor, Luzhou Laojiao 1952, and Luzhou Laojiao Touqu; other baijiu including Luzhou Laojiao Black Cap, Gaoguang, and Luzhou Laojiao Heigai; and supplementary products such as cellar-aged, red, and health wines, fruit wines, as well as agricultural products and import-export services for food and beverages. Founded in 1950 and headquartered at Guojiao Square in Luzhou City, Sichuan Province, China, the company--a pioneer of strong-aroma baijiu known as the originator of the category--employs a dual-brand strategy featuring National Cellar 1573 as a high-end flagship and Luzhou Laojiao for mid-tier revival, with production centered on pure-grain solid-state fermentation using ancient cellars dating to 1573, including self-production at facilities like the Huangyi Brewery Eco-Park boasting 170,000 tons annual capacity plus 80,000 tons in progress. In recent developments, Luzhou Laojiao deepened market expansion through the Hundred Cities Program and East China Strategy 2.0, launched the Store Infrastructure initiative and Five Codes in One product nationwide alongside dealer portals and digital marketing upgrades, rolled out new offerings like National Cellar 1573 at 28% ABV and Luzhou Laojiao Erqu Baijiu for mass markets, advanced intelligent brewing via the Technical Upgrade Project Phase I with subsidiary Luzhou Laojiao Brewing Co., Ltd., published the Philosophy of Symbiosis corporate culture guidelines, achieved CNAS certification for Huangyi Laboratory and opened the Sci-tech Museum, and reported H1 2025 revenue of CNY 16.45 billion despite a 2.67% decline amid channel transformations emphasizing AI-powered omnichannel networks.