- Business
- Zhongxing Shenyang Commercial Building Group Co.,Ltd (000715.SZ) operates department stores, supermarkets, and online shopping platforms primarily in northeastern China; it offers international boutiques, men's and women's clothing, watches and glasses, gold and jewelry, household appliances, footwear and leather goods, sports and leisure products, knitted bedding, cosmetics, and children's products through joint venture, self-operation, and property leasing models. The company also provides parking services, non-residential real estate leasing, general cargo warehousing, and agricultural product processing and sales. Founded in 1987 and headquartered at No. 86 Taiyuan North Street in Shenyang's Heping District, it listed on the Shenzhen Stock Exchange main board in 1997 and has undergone major expansions, including phases completed in 2000 and 2010 that transformed it into a multi-functional commercial complex integrating retail, catering, cinema, entertainment, and fitness.
In recent developments, the company established a joint venture in late 2024 with Chaoyang Jurassic Park Cultural Tourism Industry Development Co., Ltd. through its wholly-owned subsidiary to launch the Shenyang Zhongxing Dinosaur Museum on the seventh floor of its flagship store, spanning over 3,000 square meters and focusing on immersive "play, learn, research, and entertainment" experiences as a "business + museum" model with plans for dinosaur IP and derivative products. It continues to prioritize first-store economy strategies, introducing 20 first stores in Northeast China and 26 in Liaoning Province by optimizing brand mixes with block orders, image stores, and flagship locations. In March 2025, it reported 2024 full-year revenue of 763 million yuan despite declines and proposed a 10-to-3 share conversion with a 1 yuan per 10 shares dividend; earlier announcements included completion of registered capital changes and board elections, alongside the resignation of its financial director in December 2024 due to retirement age.