- Business
- Easyhome New Retail Group Corporation Limited (000785.SZ) is a China-based company principally engaged in commercial retailing, with a focus on home furnishing, decoration, and lifestyle retail solutions. The company operates an extensive network of over 300 directly operated and franchised home furnishing stores, shopping malls, modern department stores under the Zhongshang World brand, and various supermarkets including general, campus, and micro formats; it provides furniture, construction and decoration materials, personalized home decoration services, marketing, advertising, and promotion services; additionally, it invests in, develops, manages, and leases real estate properties, and engages in financial services and merchandise sales of decoration supplies, department store items, and electronic products across five main segments: leasing and franchising, decoration, merchandise sales, financial, and other. Founded in 1990 and headquartered in Beijing, China, Easyhome New Retail primarily serves consumers in the home improvement and furnishing sectors through an omnichannel approach integrating physical stores and e-commerce platforms, targeting the Chinese retail market with one-stop solutions for home renovation, appliances, décor, and building materials. In December 2024, the company changed its name to Easyhome Smart Home and disclosed six proprietary intellectual properties; it anticipates approximately 120 million yuan in deals with BBMG Corporation in 2025 following 35.8 million yuan in transactions in 2024; in March 2025, it hosted a major industry symposium in Guangzhou, launching initiatives including 3D commodity modeling, establishment of a smart home research institute, an industrial vertical large model ecological alliance, and calls for overseas expansion collaboration.[ from second fetch, but use web]