Jiugui Liquor Co., Ltd. (000799.SZ) produces and sells baijiu series products primarily in China with limited international distribution; the company offers four main series including Jiugui series such as 20 Years Age liquor (purple jar), 15 Years Age liquor (red jar), and 12 Years Age liquor (blue jar); Xiangquan series comprising Xiangquan Original (15 years), Xiangquan Original (10 years), and Xiangquanwang; Dongcang series with Dongcang Culture liquor (collection, souvenir, and diamond versions); and Neishen series, alongside fragrant flavored liquors, cultural wines, cave culture wines, and koji wine products, complemented by ceramic packaging, cartons, and printing services. Founded in 1956 and headquartered in Zhenwuying, Jishou City, Xiangxi Tujia and Miao Autonomous Prefecture, Hunan Province, China, the company principally serves the domestic market with Central China as its core region, supplemented by operations in North China, East China, and overseas markets including Vietnam. In recent developments, Jiugui Liquor collaborated with Pang Donglai in 2025 to launch a new low gross margin, high cost-performance baijiu product priced at 200 yuan per 550ml bottle, exclusively leveraging Pang Donglai's retail network for aromatic flavor market penetration in Hunan; additionally, in February 2025, it entered a global strategic collaboration with Ascent Bridge Group through the latter's subsidiary to enhance international presence; the company also released its 2025 interim report showing operating revenue of 13.88 billion yuan in the first half amid industry challenges, while continuing investments in R&D exceeding 50 million yuan annually for innovations like new flavored and herbal liquor lines and low-alcohol products aligning with market trends toward reduced alcohol content.