Chongqing Baiya Sanitary Products Co., Ltd. researches, develops, produces and sells disposable personal hygiene products in China. The company offers sanitary napkins including ultra-thin, heavy-flow, organic cotton and probiotic PRO series variants; baby diapers and nappies; panty liners and daily safety pants; adult incontinence products; all under brands such as Freedom Point, Good Zhi, Free Point, Denim and Haozhi. Chongqing Baiya Sanitary Products operates primarily in China with production facilities in Chongqing and expansion into nationwide offline channels, peripheral provinces and e-commerce platforms; it was founded in 2010 as a successor to earlier entities dating to 1993 and maintains headquarters in Chongqing's Hi-Tech Industry Development Zone.
In 2024, the company launches the Probiotic PRO Series sanitary napkins and Probiotic Series Daily Safety Pants, alongside upgrades to existing product lines to support channel expansion. It achieves robust growth with Q1 2025 revenue of CNY 995 million, up 30.1% year-over-year, and net profit attributable to shareholders of CNY 131 million, up 27.3%; nine-month 2025 sales reach CNY 2.62 billion, up from CNY 2.32 billion prior year. Chongqing Baiya Sanitary Products accelerates national market penetration, particularly in non-core provinces with over 100% growth in Q1-Q2 2025, while optimizing e-commerce strategies amid peak seasons and new product introductions; it projects 2024 net income growth of 20.7% to CNY 288 million.