Seera Holding Group
TTADAWUL:181016.20
SAR
-0.70
(-4.14%)
Seera Holding Group
TADAWUL:1810
(Saudi Exchange)
Recent
price
16.20
P/E
ratio
45.85
div
yld
- -
ROIC.AI
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- Business
- Seera Holding Group, formerly known as Al Tayyar Travel Group, is a Saudi Arabia-based strategic investor and provider of travel, tourism, and mobility services. Founded in 1979 and headquartered in Riyadh, Seera operates through diversified segments including ticketing, tourism, transportation, hospitality, and property rentals. The company offers a broad portfolio of products and services such as air, ferry, and train ticketing; hotel booking and package holiday services; room and property rentals; car rentals and leasing under the Lumi brand; transportation services including chartered flights and shipping; Hajj and Umrah services; and event management. Seera also operates a network of hotels across Saudi Arabia in key cities including Riyadh, Jeddah, and Makkah, and extends its operations to the United Kingdom, Egypt, the United Arab Emirates, Spain, and Kuwait. Its travel-related services are marketed under well-known brands including Almosafer, Discover Saudi, and Lumi. The company additionally provides telecommunications, insurance brokerage, IT support, advertising, and international driving license services. In recent years, Seera has undergone strategic transformation emphasizing its role as a strategic investor focusing on sustainable returns and long-term value creation. In late 2023, Seera unveiled a revised corporate strategy focusing on portfolio monetization, deleveraging its balance sheet, and targeting new high-return investments with a minimum internal rate of return of 15%. The company has divested from earlier portfolio companies, including a notable exit from its investment in Careem, and has shifted focus to its core business segments like Almosafer and Lumi. In 2024 and 2025, Seera made key operational updates including leadership changes, a share buyback program, and decisions to sell non-core assets such as the Kayanat project with expected exit proceeds of SAR 590 million. Almosafer recorded its highest quarterly net booking value ever in 2025, reflecting growth in travel demand. The company continues to pursue expansion and digital adoption while maintaining market leadership in Saudi Arabia's growing travel and tourism sector. Seera Holding Group’s business segments comprise: Ticketing, which includes airline, ferry, and train ticket sales; Tourism, which covers hotel bookings, vacation packages, and room rentals; Transportation, including car rental services through Lumi, chartered flights, and shipping; Hospitality, involving hotel ownership and operations; and Property Rentals, encompassing furnished suites and other accommodation services. The group also invests in adjacent sectors such as real estate and sports activities. Seera's operations are supported by a strategic approach to capital allocation that balances business growth with financial stability, aiming to create enduring shareholder value amid expanding travel and mobility markets in the Middle East and beyond. Overall, Seera Holding Group stands as a leading travel and tourism company in Saudi Arabia, with a comprehensive portfolio of travel services and investments across several countries. It is actively engaged in scaling its hospitality and transportation offerings while optimizing its portfolio through strategic divestments and financial prudence to sustain growth and shareholder returns aligned with Saudi Arabia’s Vision 2030 goals. The company is publicly listed on the Saudi Stock Exchange (Tadawul) under ticker 1810.SR.