- Business
- Tourism Enterprise Company (Shams) (4170.SR) engages in the management of tourism projects in the Kingdom of Saudi Arabia, primarily operating hotels, resorts, furnished residential units, chalets, tourist inns, wedding halls, events with accommodation, camps, restaurants with service, coffee shops, buffets, cafeterias, and tourist accommodation facilities; it also provides bicycle rental and leasing services, booking and marketing of tourism accommodation units, operation of amusement parks, entertainment centers, organization of entertainment events, and recreational activities. The company owns and operates the Palm Beach Resort, a key property stretching along 1,300 meters of private beach near Al Khobar with luxury suites, swimming pools, restaurants, spa and fitness facilities, and recreational amenities. Founded in 1991 and headquartered in Dammam at Half Moon Bay, the company focuses on the hospitality and leisure sector, targeting leisure travelers, families, and event guests primarily within Saudi Arabia, with expansion plans into cosmopolitan cities, heritage destinations, and additional resort areas.
In recent years, the company executed a significant capital restructuring, including a 48.21% reduction in 2021 from SAR 101.5 million to SAR 52.57 million to amortize accumulated losses, followed by a 1,000% rights issue in late 2022 raising SAR 525.67 million through 52.57 million new shares at SAR 10 each, increasing total capital to SAR 578.24 million divided into 57.82 million shares; proceeds supported acquisition of four- and five-star hotels and strategic diversification. Shares have been listed on the Saudi Exchange (Tadawul) since 1999, with a market capitalization exceeding SAR 340 million as of recent data, and the company continues pursuing vertical expansions in B2B and B2C tourism ventures amid Saudi Arabia's growing hospitality market. No major acquisitions, partnerships, or new product launches were reported in 2024 or 2025.