Blender Financial Technologies Ltd. (TASE: BLND) operates as an international fintech company specializing in consumer credit and financing solutions through advanced digital platforms. The company provides banking services; personal and business loans, including peer-to-peer (P2P) credit intermediation and direct credit granting; car finance for households and automotive sector businesses; payment solutions via BlenderPay, a buy-now-pay-later (BNPL) service offered at point-of-sale and e-commerce sites; and investment opportunities in credit portfolios. Its proprietary technology enables paperless credit risk assessments within 30 seconds using big data, machine learning, and multidimensional fraud prevention models, serving approximately 94,000 customers with a credit portfolio exceeding EUR139 million and total loans provided surpassing EUR480 million.
Founded in 2013 and headquartered in Ramat Gan, Israel, Blender Financial Technologies conducts operations in Israel, Lithuania, Latvia, Poland, and other European markets, with international expansion into the United States. The company, formerly known as V-Financial Technologies Ltd., transformed from a P2P lending platform into a full-service fintech provider following its initial public offering as the first fintech on the Tel Aviv Stock Exchange in 2021.
Recent developments include the 2022 launch of BlenderPay as a joint venture with Bank Hapoalim, which secured a license for BNPL services and commenced operations in 2023; acquisition of a Lithuanian credit union to bolster its European presence and expand its secured loan portfolio by NIS112 million; a strategic partnership signed in March 2025 with a US financial group for technological development and support of a dedicated US entity; and closure of a EUR50 million financing round from a leading alternative investment manager. In 2025, the company reported quarterly summaries highlighting growth in credit activity across Europe and Israel, with ongoing secured credit line raisings from European institutions. Blender employs 69 people and focuses on credit brokerage and granting segments targeting retail consumers, businesses, and investors.