1. Israel Stocks

  2. •

    Finance

  3. •

    Finance/Rental/Leasing
DIRECT FINANCE OF DIRECT GROUP (2006)LTD

DIRECT FINANCE OF DIRECT GROUP (2006)LTD

TTASE:DIFI
61,080.00
ILA
+90.00
(+0.15%)
7,610.95EPS
8.48P/E
178.69BMarket Cap
DIRECT FINANCE OF DIRECT GROUP (2006)LTD
TASE:DIFI
(Tel Aviv Stock Exchange)

Recent

price

61,080.00

P/E

ratio

8.48

div

yld

6.02%

ROIC.AI

2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
ILS
191.96
227.45
270.07
213.77
335.42
466.75
466.24
511.7
518.8
605.21
Revenue per Share
25.94
33.21
51.69
31.75
71.27
83.43
44.8
47.72
40.6
71.17
Basic EPS, GAAP
-16.44
-125.87
-139.2
-138.95
-602.34
-374.41
-313.92
-210.39
-88.15
7.18
Free Cash Flow per Basic Share
4.66
- -
4.46
5.14
28.11
45.61
28.76
21.42
30.56
36.78
Dividend per Share
- -
156.51
200.81
268.82
350.04
399.8
418.32
446.97
457.98
480.1
Book Value per Share
- -
138.09
178.29
248.44
331.07
369.28
381.63
407.59
416.04
438.01
Tangible Book Value per Share
2
2
2
2
3
3
3
3
3
3
Basic Weighted Avg Shares
412
488
606
478
853
1,368
1,379
1,513
1,534
1,713
Sales/Revenue/Turnover
22.54
22.33
29.8
22.36
34.06
28.46
15.3
15.49
13.81
20.42
Operating Margin (%)
14
17
27
29
31
36
42
45
51
53
Depreciation Expense
56
71
116
71
181
244
132
141
120
201
Net Income, GAAP
40.18
34.63
35.77
35.15
37.61
37.18
37.12
36.52
38.11
37.84
Effective Tax Rate (%)
13.51
14.6
19.14
14.85
21.25
17.88
9.61
9.33
7.83
11.76
Profit Margin (%)
- -
363
691
1,208
1,038
495
868
494
470
896
Working Capital
- -
520
737
1,266
2,084
2,906
4,215
4,416
4,972
5,180
LT Debt
- -
376
482
679
956
1,182
1,269
1,377
1,421
1,499
Total Equity
- -
- -
5.4
2.4
4.87
4.71
1.91
1.89
1.46
2.26
Return on Invested Capital (%)
- -
- -
5.4
2.4
4.88
4.71
1.9
1.7
1.21
1.89
Return on Capital (%)
- -
- -
27.03
12.22
22.18
22.87
10.95
11.03
8.97
14.69
Return on Common Equity (%)

Capital Structure

ILS

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
3,415
3,275
3,722
LT Borrowings
4,929
5,027
5,120
LT Finance Leases
43
62
60
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
3
3
3
Market Capitalization
1,640
1,607
1,787

Working Capital

ILS

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
4,331
4,477
5,081
Cash, Cash Equivalents & STI
11
50
84
Accounts Receivable, Net
153
110
136
Inventories
- -
- -
- -
Total Current Liabilities
3,861
3,707
4,185
Payables & Accruals
- -
- -
- -
ST Debt
3,415
3,275
3,722
Deferred Revenue
- -
- -
- -

Growth Rates

ILS

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
16.7%
3.18%
Free Cash Flow
- -
51.75%
-58.1%
Net Income, GAAP
- -
27.25%
-14.91%
Sales/Revenue/Turnover
- -
30.18%
1.39%
Total Cash Common Dividend
- -
118.02%
42.65%

Quarterly Revenue

ILS

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
353
399
424
337
1,513
2025
299
396
489
338
1,534
2026
386
500
- -
- -
- -

Quarterly Earnings Per Share

ILS

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
15.42
9.15
12.71
10.23
47.72
2025
6.57
5.93
22.55
8.24
40.6
2026
16.26
25.12
- -
- -
- -

Quarterly Dividends Per Share

ILS

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
8.84
4.55
8.57
21.42
2025
- -
13.68
4.2
14.26
30.56
2026
- -
18.53
- -
- -
- -
Similar Companies
SoFi Technologies, Inc. (NASDAQ:SOFI)
Visa Inc. (NYSE:V)
Bajaj Finance Limited (NSE:BAJFINANCE)
Mastercard Incorporated (NYSE:MA)
American Express Company (NYSE:AXP)
One 97 Communications Ltd. (NSE:PAYTM)
Business
Direct Finance of Direct Group (2006) Ltd (TASE: DIFI.TA) operates as a financial services provider in Israel, offering consumer lending and financing solutions. The company provides personal loans, credit cards, vehicle financing, mortgage services, and insurance products through its online platform and branches. Established in 2006 and headquartered in Petah Tikva, Israel, it primarily serves individual consumers and small businesses across the country. Its core offerings include unsecured personal loans with flexible repayment terms; branded credit cards such as 5555 Cash Card for everyday purchases and cash advances; auto loans and leasing for new and used vehicles; home equity loans and refinancing options; and ancillary services like payment processing and debt consolidation. Direct Finance targets middle-income households seeking quick-access financing, operating exclusively within Israel's domestic market with a network of physical locations and digital channels via https://www.5555.co.il. In recent developments, the company expanded its digital lending platform in 2024 to incorporate AI-driven credit assessments for faster approvals. It formed a strategic partnership with a leading Israeli bank in early 2025 to co-develop embedded finance solutions for e-commerce merchants. Additionally, Direct Finance completed a funding round in late 2024, raising capital for regional branch expansions and new product launches including green energy financing loans.