- Business
- Taboola.com, Ltd. Taboola.com, Ltd. (Nasdaq: TBLAW) is a leading global provider of AI-powered performance advertising and content recommendation technology that connects advertisers, publishers, brands, and consumers across the open web. The company offers a comprehensive platform, including its Realize advertising solution for performance marketing beyond native ads with diverse inventory types such as sponsored content, native ads, videos, slideshows, and hybrid formats; personalized content discovery widgets powered by deep learning and machine learning algorithms; first-party audience targeting tools leveraging proprietary publisher data; campaign management software for eCommerce brands, enterprises, and agencies; and monetization engines for digital properties like news sites, mobile carriers, and OEMs including Samsung and Xiaomi. Taboola serves over 15,000 advertisers and 9,000 publishers worldwide, reaching more than 600 million daily active users and delivering 500,000 recommendations per second across global markets, with primary operations in North America, Europe, Asia-Pacific, and Israel.
Founded in 2007 by Adam Singolda in Israel and headquartered at 16 Madison Square West in New York City, United States, Taboola initially focused on video recommendation engines before expanding into broad content discovery and native advertising, achieving public listing on Nasdaq in June 2021 via a SPAC merger with ION Acquisition Corp. at a $2.6 billion valuation and later acquiring Connexity in 2021 to bolster its e-commerce capabilities.
In recent developments, Taboola launched the Realize platform in early 2025 to expand beyond native advertising into full-funnel performance marketing, securing partnerships with global publishers like LINE (exclusive three-year deal in February 2025), Reach PLC (renewal with header bidding in January 2025), and Microsoft properties including MSN, Edge, Outlook, and Office 365 (ten-year milestone in March 2025); announced strong Q2 2025 financial results exceeding guidance with expanded full-year outlook; expanded its share repurchase program by $200 million in February 2025 after buying back nearly 12% of shares in H1 2025; and completed a $270 million debt refinancing in March 2025 to reduce annual interest expenses.