- Business
- Tiger Brands Limited is a South African-based fast-moving consumer goods (FMCG) company primarily engaged in the manufacture, marketing, and distribution of branded food and beverage products as well as home and personal care items. Its main product categories include Milling and Baking (bakery products, wheat milling); Grains (maize, rice, pasta); Culinary products (domestic culinary items and the Davita brand); Snacks, Treats and Beverages (sugar, chocolate, concentrates, sports drinks, ready-to-drink beverages); and Home, Personal Care & Baby products (sanitary cleaners, pesticides, body care, hair care, deodorants, baby cereals and fruit pouches under the Purity brand). Key brands include Albany, Jungle, Koo, Energade, Fatti’s & Moni’s, and Ingram’s. The company exports its products to 29 African markets, with direct and indirect interests in international food businesses. Founded in 1944, Tiger Brands is headquartered in Bryanston, South Africa.
Recent major changes include the strategic sale of its 24.38% minority stake in Chile-based Empresas Carozzi in early 2025 to focus on its core South African market and reinvest proceeds into strategic initiatives, including share buybacks and special dividends. In late 2024, Tiger Brands sold several non-core home and personal care brands, selling Bio Classic, Bio Crystal, Kair, Fiesta, Black Silk, and Eulactol brands while retaining the Purity baby nutrition brand, which it licenses to the buyer for a limited period. Additionally, in 2025, Tiger Brands divested the Langeberg and Ashton Foods business, selling to a consortium led by a local agricultural cooperative and Norfund, committing R150 million to socio-economic community development. The group maintains a footprint with operations spanning over 22 African countries, focusing on FMCG manufacturing and marketing with targeted expansion in key export markets such as Cameroon, Nigeria, Mozambique, Zambia, and Zimbabwe.
Tiger Brands operates mainly in the food and beverage sector, serving retail, grocery, and wholesale markets across Southern Africa and select African countries. Its home and personal care segment complements its food business by offering household cleaning, body care, and hygiene products. The company has about 8,700 employees and generates annual revenues exceeding 34 billion South African rand. Its business strategy focuses on brand innovation, renovation, and operational consolidation to reinforce leadership in its core markets. Tiger Brands remains one of the largest packaged goods companies in South Africa and a significant player in the African FMCG industry.