Operator
Ladies and gentlemen, welcome to Pirelli's conference call in which Pirelli top management will present company's first quarter 2026 results. A live webcast of the event and the presentation slides are available in the investor relations section of the Pirelli website.
I remind you that the Q&A session will follow the presentation. Now I would like to introduce Mr.
Marco Tronchetti Provera. Please go ahead, sir.
Marco Tronchetti Provera
Thank you, and good evening, ladies and gentlemen. The results for the first quarter of 2026 confirmed the resilience of Pirelli business model in a highly challenging environment.
In line with the strategic priorities, we consolidated the position in the high-value segment, leveraging our brand strength, technological leadership, and a broad and distinctive product portfolio. By doing so, we gained market share in both the car and motorcycle business.
Profitability remains among the best in the industry, the highest among Tier 1 players, with adjusted EBIT margin of 16%, despite the negative impact of exchange rates, inflation, and US tariffs. Thanks to the rigorous financial management, we closed the first quarter with a cash flow trend in line with last year and with the usual seasonality of the business.
External environment remains complex and characterized by the high uncertainty. The crisis in the Middle East is a significant macroeconomic risk, with growing pressures on input cost inflation.
The closure of the Strait of Hormuz is already impacting energy and logistic prices, with effects that are gradually spreading to the value chain and economic growth. In this context, demand in the high-value segment is proving resilient, with growth expected to be in the mid-single digits.
In response to this scenario, we acted promptly by implementing a mitigation plan based on price increase already communicated to the market and cost reduction. This plan enable us to safeguard company's results and in particular cash generation, which remains our priority.
Finally, an update on the recent decision taken under the Golden Power regulation. Under the new provisions, which will remain in force for as long as Sinochem holds a stake of more than 9.99% in Pirelli's capital, Sinochem may participate in the appointment of up to three directors, two of whom must be independent.
The directors nominated by Sinochem may not hold executive or senior positions: chairmans, vice chairman, chief executive officer, nor chair board committees. Any transfers of shares by Sinochem must be notified in advance to the Ministry of Enterprises and Made in Italy, and cannot be made to parties linked to SASAC.
These provisions are confirmed by statements from both the Minister for Enterprises and Made in Italy and the Minister for Foreign Affairs, and assure Pirelli's full compliance with US regulations and connected vehicles. Now I give the floor to Mr.
Casaluci. Please go ahead.
Andrea Casaluci
Thank you, Mr. Tronchetti, and good evening, everyone.
In a demanding macroeconomic environment, Pirelli closed the first quarter of 2026 with solid results. Revenues were approximately €1.7 billion, with organic growth of 3.5%, driven by the continued strengthening of the high-value segment, which now accounts for 82% of revenues, and an improvement in price mix.
Adjusted EBIT stood at €277 million, with profitability at 16%, a slight improvement year-on-year thanks to the contribution of internal levers, which offset the negative impact of external factors, amounting roughly to €81 million. Net profit rose by 23% year-on-year, benefiting from lower financial expenses linked to debt reduction and a greater contribution from the results of equity investments.
The net financial position stands at approximately €2 billion, and includes the impact of the consolidation of the Chinese JV Jining Shengtong Tyre debt amount to €210 million. The cash-out relating to the exercise of the call option to increase the stake to 70% is expected in the second quarter and amounts to approximately €40 million.
In the first quarter of 2026, cash absorption before dividends and prior to the consolidation of the Chinese JV amounted to €704 million, in line with last year, and reflects the usual seasonality of the business. Finally, we continue to strengthen our commitment to sustainability, a strategic lever for innovation, growth, and competitiveness.
Our leadership has been recently reaffirmed by the Dow Jones best-in-class Sustainability Index, where Pirelli ranked first in the auto components and automobiles sector, and is the only tire company included in the index. Let us now review the operating performance of the first quarter.
In line with the strategic priorities, we gained market share in the high-value segments for both car and motorcycle business by leveraging technological innovation and capitalizing on market opportunities. On the innovation front, we are continuing to expand the range of homologations and products.
As for Cyber Tyre, we are developing strategic partnerships with leading companies in the fields of connectivity and autonomous driving, with the aim of further strengthening our technology platform. At the same time, the efficiency plan is proceeding as expected, generating gross benefits of approximately €43 million in the first quarter, equivalent to around 29% of the annual target.
Finally, as already communicated on April 16th, to address the crisis in the Middle East, we implemented the mitigation plan worth €80 million, which includes price increases and cost containment measures, in addition to the aforementioned efficiency plan. Let's start with Q1 performance in the high-value segment, which now accounts for 82% of revenues, also thanks to a 4% increase in volumes at group level.
We gained market share in both car and motorcycle as a result of growing demand for Pirelli high-tech products, such as specialties and tires for electric vehicles in the car market, and Hypersport and custom touring in motorcycle. The expansion of partnerships with leading OEMs and the strengthening of geographical positioning, both in the car segment, where we are sizing business opportunities in the United States and Asia Pacific through a dedicated offering, and in the moto segment, where we are consolidating the leadership in Europe and expanding the presence in the other high-value regions.
Let's now turn to product innovation. In the first quarter of 2026, we obtained approximately 120 new homologations, of which 90% were for tires 19 inches and above, 80% for specialties, including run-flat, RunForward, and Pirelli Noise Canceling System, 65% for electric vehicles, mainly in Europe and China.
Product innovation continues to leverage Pirelli experience in motorsport. One example is the partnership with Audi.
The RS 5 and RS 3 competition models will be fitted with the P Zero R and Trofeo R sports tires, designed for both road and track use. Development took place in close collaboration with Audi, also through an advanced virtual simulation approach based on artificial intelligence.
In replacement, the product portfolio is expanding across all segments. For the car, the third generation of Scorpion was launched for SUV models.
In moto, sales of Metzeler Sportec 01 started for Hypersport segment. For cycling, the P Zero SLR was launched for road racing applications.
Finally, Pirelli's technological leadership was further confirmed by comparative tests on car tires in which the group achieved six victories. The development of Cyber Tyre continues through strategic partnership with leading organizations in the fields of connectivity and autonomous driving, with the aim of further strengthening Cyber Tyre technology platform.
We acquired a 30% stake in Universes, a Swedish company specializing in advanced AI-based image and video processing technologies. The integration of Universes 3D AI computer vision with Cyber Tyre enables the combination of data from sensors installed in tires with information derived from video analysis, offering an even more accurate understanding of road conditions.
This integration opens up to high-value applications in terms of safety and autonomous driving, and also provides infrastructure managers with real-time data for more efficient maintenance and a lower risk of accidents. We also consolidated the partnership with Ride Vision, a spin-off of the University of Naples in which we hold a stake of approximately 25%.
The aim is to enhance the performance of the Cyber Tyre through technologies based on virtual sensors. Ride Vision has over 10 years experience in real-time simulations applied to tires and motorsport, key expertise for accelerating the development of the platform.
Finally, we joined the board of NeuLynx, an Italian start-up originating from Milan Politecnico that develops the entire technological system enabling autonomous driving, from environmental perception to route planning, and from vehicle control to remote fleet management. NeuLynx is testing an innovative car-sharing model using autonomous vehicles, and this collaboration is an opportunity for Pirelli to strengthen its position in the autonomous driving ecosystem.
Cyber Tyre is evolving from a product technology into an integrated digital platform, at the heart of the future mobility ecosystem. This is happening also thanks to targeted partnerships that accelerate its innovation with strong technological value.
These partnerships anyway have a negligible financial impact, already factored in our figures. I now hand over to Mr.
Bocchio.
Fabio Bocchio
Thank you, Mr. Casaluci, and good evening.
Let's now review in detail the economic and financial performance for the first quarter of 2026 compared with last year. As previously noted, revenues stood at approximately €1.74 billion, with an organic growth of +3.5%.
Volumes were positive 1.5%, reflecting the strengthening of the high value in both car and motorcycle businesses and a gradual reduction of the exposure to the standard segment. The price mix continued to improve, +2%, supported by product and regional mix.
However, the channel mix was negative due to the strong performance recorded in original equipment. The impact of exchange rates was negative 4.5% due to the volatility of emerging market currencies against the euro and the weakness of the dollar, which is suffering from an unfavorable year-on-year comparison base.
Finally, the change in perimeter, -0.2%, is linked to the deconsolidation of the Däckia business, which took place in the second quarter of 2025. Let's now turn to the profitability dynamics.
We closed the first quarter with adjusted EBIT of €277 million, essentially stable year-on-year, and a margin of 16%, compared with the 15.9% in the first quarter of 2025. The improvement in profitability was driven by internal levers.
More specifically, the positive contribution from volumes for €10 million, price mix +€21 million, and efficiencies for €43 million substantially offset the negative impact of exchange rates for €40 million, reflecting the devaluation of the United States dollar, input cost inflation for €28 million, and the impact of US tariffs, amounting to approximately €13 million in the first quarter and included under the item other. Finally, the impact of raw material was positive, €15 million, while the increase in depreciation and amortization amounted to €5 million.
Let's now examine the trend in net profit, which amounted to €157 million, up 23% compared with €127 million in the first quarter of 2025, due to a higher contribution from the results of equity participations amounted to €22 million, mainly linked to the revaluation at fair value of the 49% stake in the Jining Shengtong Tyre joint venture, and lower net financial expenses relating to debt by €14 million. Other notable components include lower expenses from PPA amortization by €6 million, and an increase in taxes of approximately €10 million compared with the first quarter of 2025, mainly attributable to the improvement in pretax profit.
The tax rate stands at 30.5%, compared with 31.7% in the first quarter of 2025, as the revaluation at fair value of the 49% stake in the Chinese JV is not taxable. Let's now turn to the net financial position.
Pirelli closed the first quarter of 2026 with a negative net financial position of approximately €2.02 billion due to a negative net cash flow before dividends of €704 million in the first quarter, in line with the seasonality of the business and working capital, and the consolidation of the Jining Shengtong Tyre joint venture's debt from 1st January 2026 amounting to €210 million. Net cash flow before dividends is broadly in line year-on-year despite CapEx of €87 million, up €27 million compared to the first quarter of 2025, allocated primarily to high-value activities, technological upgrades, and factory automation, an increase in rights of use of €34 million compared to €28 million in 2025—key projects included the renewal of the agreement for the Burton finished goods warehouse in the UK—and the working capital absorption of €939 million, in line with the usual seasonality of the business, but increasing year-on-year due to a sharp reduction in trade payables driven by the high concentration of capital expenditure in the final quarter of 2025.
As at the end of March 2026, Pirelli reported gross debt of around €3.2 billion, financial assets of around €1.18 billion, and therefore the net financial position of approximately €2.02 billion. The cost of debt over the last 12 months stood at 4.20%, down by 20 basis points compared with the end of 2025.
This reduction is attributable to the optimization of the debt mix due to a lower exposure to high-yield currencies. As at March 31st, the liquidity margin of €2.5 billion allows for the coverage of maturities for over three years, that is until Q3 of 2029.
It should be noted that in January 2026, Pirelli signed an agreement for a new multi-currency banking facility totaling €2.1 billion with a group of leading national and international banks. Specifically, the new facility, linked to the group's decarbonization targets for Scope 1, 2, and 3, consists of €600 million term loan and revolving facilities totaling €1.5 billion.
The agreement provides for the possibility, subject to agreement between the company and the financial institutions, to extend the maturity on the same contractual terms for a maximum of a further two years, until 2033. The transaction also enabled the refinancing more than a year in advance of all debt maturing in 2027.
I return the floor to Mr. Casaluci.
Andrea Casaluci
Thank you, Fabio, and let's now turn to the outlook for the year, starting with the macroeconomic context. The crisis in the Middle East is one of the main risk factors for the economy, particularly due to its impact on input cost inflation.
Tensions in the region with the closure of the Strait of Hormuz have led to significant pressure on oil prices, +60% since the start of the crisis to the beginning of May, and gas prices, +51%. The impact is gradually spreading across the entire value chain, with growing pressure on raw materials, logistics, and transport cost.
Freight cost have risen by 70% since the outbreak of the crisis. In this context, the latest estimates point to a deterioration in the macroeconomic outlook compared to the previous assumptions.
For 2026, global GDP growth is now expected to be 2.4%, down by around 0.5 percentage point, with a slowdown mainly concentrated in the United States and Europe. At the same time, inflation is forecasted to rise to 3.7%, an increase of around 1 percentage point, with a resulting risk of interest rate rises.
As regards commodities and energy, following the initial shock and assuming the crisis is resolved within the first half of the year, prices are expected to normalize gradually in the second half of the year, although they will remain structurally higher than in the pre-crisis period. In light of the new macroeconomic scenario, we have updated our market outlook for 2026.
Car tire demand is now forecasted to be between -2% and flat, compared with a -1% to +1% range indicated in the end of February. The revised estimates mainly apply to the standard segment, which is more sensitive to economic trends.
Expectations for the high-value segment, however, remain unchanged, with mid-single-digit growth driven by replacement, particularly in Europe. For original equipment, we forecast a low-single-digit growth with a gradual recovery in demand in the second half of the year across all regions.
In particular, in China, following a weak first quarter linked to the revision of government incentives for electric vehicles, we expect a recovery in demand in the second half of the year. This outlook assumes the resolution of the Middle East crisis in the second quarter.
If the tension in the Strait of Hormuz is prolonged, there could be risks for original equipment demand with potential reduction due to call-offs, since approximately 20% of global aluminum transit through the strait. Let's now turn to the impact of the crisis in the Middle East.
As already communicated, the group's exposure to the Gulf region is limited and closely monitored, approximately €90 million in annual revenues, equivalent to around 1% of sales, concentrated in the high-value segment. From the start, our priority has been the safety of people.
In response to the instability in the Middle East, we activated a structured contingency plan to protect staff in the region, reinforcing security and monitoring protocols. At the same time, we strengthened collaboration and support for local business partners, assisting them in managing the key operational challenges.
Logistically, we adjusted trade flows, diverting them via alternative routes to the Strait of Hormuz, via the Red Sea, and then overland through the western part of the United Arab Emirates and Oman, with a cost impact that remains manageable. Finally, on the industrial front, there are currently no delays or impacts on the construction of the Saudi JV factory, also considering its location on the Red Sea.
As already mentioned, the main impacts of the crisis in the Middle East relate to the cost of raw materials, energy, and transport. In addition, there are specific supply risks for the derivates of oil in the Asian regions, mainly butadiene, which is heavily dependent on flows through the Gulf, as well as potential slowdown in global demand should the situation deteriorate.
In this scenario, we responded by promptly activating a mitigation plan. On the one hand, through price increases already communicated in all regions with the objective of mitigating for the increase in raw material and transport costs; on the other hand, we launched further cost containment initiatives, primarily in SG&A.
At the same time, we are temporarily increasing stocks of oil derivatives made in Asia and identifying alternative suppliers to ensure operational continuity. Assuming a peak in the commodity market, energy, and transport prices in the second quarter and a gradual normalization in the second half of the year, we estimate a gross negative impact on 2026 adjusted EBIT of approximately €100 million.
Thanks to the mitigation measures already in place, we expect to offset around €80 million, with a net impact on adjusted EBIT estimated at around €20 million, as communicated on April 16th. Let us now turn to the targets, which have been updated in line with the new outlook.
2026 guidance is as follows: revenues of between €6.75 billion and €6.95 billion, approximately €50 million higher than the targets announced in February; volumes confirmed to be growing between 1% and 2%; price mix now expected to improve between 2.5% and 3%, that is an additional increase between 0.5% and 1 percentage point thanks to price increases already communicated; currency impact slightly revised, based on expectations of a lower depreciation of the dollar—exchange rates are now forecasted between -4% and -2%, compared to the previous -4.5% and -2.5%; profitability is expected to be around 16%; adjusted EBIT in absolute terms is expected to be around €1 billion and €80 million at the midpoint, corresponding to the lower end of the previous guidance as indicated on 16th of April; capital expenditure confirmed at €450 million, approximately 6.5% of revenues; net cash generation before dividends and impact of the exercise of the call option on the Chinese joint venture confirmed at €500 million; net financial position confirmed at €1.2 billion, including the expected impact related to the exercise of the call option. I now leave the floor back to Mr.
Tronchetti for the final remarks.
Marco Tronchetti Provera
Thank you, Mr. Casaluci.
As I mentioned at the beginning of this conference call, the first quarter results confirm that Pirelli is successfully implementing its value-focused strategy, supported by distinctive assets. In a complex and highly uncertain macroeconomic environment, our distinctive business model has enabled us to outperform peers.
We continue to invest in high value, technological innovation, and brand strength, elements that allow us to strengthen the position in the most strategic markets, such as the United States, where we plan to develop Cyber Tyre in accordance with local regulation. We approach the external environment with realism, but also with confidence, backed by mitigation plan already in place, a flexible industrial structure, and a rigorous financial management.
These factors enable us not only to protect Pirelli performance in the short term, but also to continue building sustainable value in the medium to long term for all stakeholders. Given the uncertainties in external environment, which could persist beyond the second quarter, we believe it is more appropriate to present the next business plan in the first part of 2027.
This ends our presentation, and now we may open the Q&A session.
Operator
Thank you. We will now begin the question and answer session.
As a reminder, to enter the queue for questions, please click on the Q&A icon on the left side of your screen, and then press the raise your hand button. Please do not mute your microphone locally, and click continue on the bottom of the pop-up window.
If you are on the phone instead, please press star one on your keypad. The first question comes from Stefan Benaou with Bank of America.
Please go ahead.
Yes, good evening, and thanks for taking my question. I have three questions.
The first one is regarding the Middle East conflict. You anticipate around €100 million gross impact.
Can you please give us an indication of what's the breakdown between raw mat and other cost inflation? Because of the natural time lag, how much of these cost impacts and mitigation measures we should expect as of Q2?
This is my first question. The second one is regarding the Q2 margin.
Should we expect a higher margin in Q2 before a likely lower profitability in H2, given the phasing of the cost inflation and mitigation measures? Finally, can you please give us any indication of a shift in terms of demand given this current environment, which is challenging?
Did you experience any slowdown in terms of demand in April, for instance?
Marco Tronchetti Provera
Please, Mr. Casaluci.
Andrea Casaluci
Yes, thank you for your questions. As far as the impact of the crisis in the Middle East, as we said, we have a gross impact expected around the €100 million that is roughly 80% linked to raw material inflations.
The mitigation plan that is going to offset the vast majority of these impact, accounting roughly €80 million, I would say, it's mainly concentrated in the second half of the year. Also the negative impact will arrive mainly in the second half of the year.
We feel to start the first negative impact on the inflationary cost starting from the month of June, I would say. The majority of the impact, both the headwinds and the mitigation plan, will come in the second half.
The profitability of the second quarter is expected slightly below the first quarter, but because we still have the headwinds of the duties, because I remind that we started to pay the duties in 2025 starting from mainly the month of June, still some headwinds on the forex. More or less, we do expect, thanks to the mitigation plan we have in place, to have a quite stable profitability looking forward, quarter by quarter, no major impacts really.
The demand, no slowdown of the demand in the month of April. Also, the first quarter, even if the total market demand has been negative roughly 4%, I think is useful to remind that the high-value segment, that is now representing more than 80% 82% of our sales, was anyhow positive, mainly driven by a positive replacement channel, above all in Europe.
All in all, the demand is still sound, and in the high value above all, and we keep on targeting to gain market share. Thank you.
Thank you.
Operator
The next question comes from Monica Bosio of Intesa Sanpaolo. Please go ahead.
Yes, good evening, everyone, and thanks for taking my question. The first batch of question is related to the Cyber Tyre.
Maybe you can't share it now with us, but I was wondering what could be the additional investments for the development of the Cyber Tyre in Georgia, and ideally, what could be the annual Cyber Tyres production in the site? I was wondering if the company has already in place contracts with USA carmakers.
This is the first question. The second question is on the volumes trend in the first quarter, which was well above the market.
Have you seen any pre-buy effect from wholesalers in the high-value segment? I remind that in the last conference, the company gave some colors on the gain of market share by channel.
Are you gaining market share both in original equipment and in aftermarket in this quarter? Thank you.
Andrea Casaluci
Thank you. Thank you for your questions.
We don't disclose the volume on the Cyber Tyre production and also the the expected growth on the Georgia plant, but it's useful to remind that the growth of capacity in United States will be concentrated in Georgia and will be one of our most important capacity growth projects for the coming years. We will be very soon in the position to to communicate the investments and the capacity the capacity volume we target to grow in US United States.
What I can tell you is that we are already working on the introduction of the Cyber Tyre technology. We are accelerating the negotiation and the development with the most important US carmakers, mainly in the electric vehicle segment.
We are already supplying Cyber Tyres in United States, today produced in our plant of Mexico. We will keep the production over there, and we will add the production in the Georgia.
Very soon we we will also in the position to announce some new supply agreement in in the US. As far as the volume of the Q1 is concerned, I can tell you that the market, as I said, was positive in the high value, even not as brilliant as in the past quarters, mainly driven by a negative original equipment market in China.
This is has been mainly driven by the reduction of the local incentivation on the new electric vehicle that affected the the demand on the first quarter in China on the original equipment, and also forced a pre-buying in the last quarter of 2025 in China. Also negative in United States replacement channel because of the bad weather conditions and the not not favorable comparison with last year.
All the other channels and all the other regions were positive, mainly in the replacement channel, and mainly driven by Europe and replacement China. We have been able to gain market share in replacement channel everywhere, in all the major high-value markets, mainly in China and in United States.
We also were able to gain market share in the original equipment in all geographies, mainly in this case in China and in United States. This is the the outlook of the of the volumes in the Q1.
The level of the stock in the trade is, I would say, at normal level. We have not seen any kind of pre-booking approach, even if we already announced all the price increase during the month of April.
At the same time, thanks to a good sell-out season in winter in Europe, mainly in the months of January and November and January, the stock level of winter at the end of the winter season in Europe is back to a very normal and healthy position. Thank you.
Thank you. If I may add, I understand you can't announce the investments for the Cyber Tyre, but is it something which is already embedded in the guidance, or it's something that will come on top?
Andrea Casaluci
No, this year investment is included what we will do in Georgia, there are no changes in our investment. Looking forward, the investment in Georgia will be part of our investment plan.
In our roadmap, Georgia is a natural growth, and so that
there is
Andrea Casaluci
no change in strategy. Thank you.
Got it. Very clear.
Thank you.
Operator
The next question comes from Martino De Ambroggi with Equita. Please go ahead.
Thank you. Good evening, everybody.
On prices, in your slide number 18, you're talking about price increases already announced to the market. Two questions on these.
Could you elaborate on the rough indication of what was the price increase, and I don't know if by region if it's possible? I imagine that among the mitigation actions, price increases represent the bulk of the 80 million that you have in mind.
The second question is on the BEV tires. They are not anymore so important as it was a couple of years ago, but could you tell us what is the penetration and the potential upside, if any, when the aftermarket will come?
Thank you.
Andrea Casaluci
Thank you. Thank you for your questions, and I would start from the price.
The mitigation plan we presented, it is roughly €80 million of support to the result, out of which I would say 50 55 million are coming from the price increase already announced during the month of April in all geographies. If you look at our price mix new guidance is, I would say, putting us on the average point of 2.7, 2.8 of price mix.
You can consider the mix impact more or less stable along the year, which is strictly linked with our business model, I would say roughly 2 percentage point, while the price is moving from a zero impact, more or less, in the first half into a 1.5 positive impact in the second half. If you look at the full year on the full-year base, out of the 2.7, 2 is mix and 0.7 is price effect.
The announcement has been done public during the month of April everywhere, and the entity of the increase is similar because is linked to the inflation of raw material, transport, and energy. That's as far as the replacement is concerned, while the original equipment, we have an indexation approach, and it represents roughly 20% of our total sales, which is following a cost matrix approach, is already in the indexation through the inflation.
Thank you, Fabio. Tires for electric vehicle are still extremely important for us, because I remember that the entire performance for electric vehicle, it's much higher, because you need to have a better load index, better grip to support a stronger torque momentum, a better noise control, because the first in terms of comfort, the first cause of noise of an electric vehicle is not coming anymore from the engine, but the contact between the tire and the road, and also rolling resistance is extremely important for the durability of batteries.
A lot of technology for the premium electric vehicles, and is where Pirelli is leading the penetration on the premium and prestige segment. We target during the year 2026 to arrive at roughly 9 million tires, out of which the vast majority, around 6.5 million, still original equipment, because is a young segment, but we have already 2.5 million, more or less, coming from the replacement channel.
The profitability, it's as expected in line with the profitability of the high value or even a bit higher. Thank you.
Thank you.
Operator
The next question comes from Akshat Kacker with J.P. Morgan.
Please go ahead.
Good evening. Thank you for taking my questions.
I have two, please. The first one on the US market in general.
We have seen that the sell-in volumes for quite a few of your peers have been negative in that market, and they've called out much higher competition and general channel inventories. Could you just talk about your business in the US in Q1, please, and if you still expect to grow volumes on a full-year basis in the US market?
That's the first question. The second one is on China, a similar question, if you could just talk about overall volume development for the business in Q1, or revenues, if you could just give us a sense of China business performance, that'd be helpful.
Thank you.
Andrea Casaluci
Yes, thank you for your questions. Starting from United States, you are right.
I talk about the premium market, the high-value market has been slightly negative in the Q1. Not really the original equipment, that has been positive, roughly 1% positive, but the replacement channel was slightly negative, roughly 3 4% negative.
Pirelli was able to gain market share in both channels, in the original equipment and in replacement. I remember that it is the market where we see the biggest opportunity to growth, not only because is the biggest high-value market in the world, but is because our market share is still below the average of our market share in the high-value segment, if we compare our presence in US to the presence we have in Europe, for example, or in China.
We see a lot of opportunities, and we are catching this opportunity through a strategy that is done of a completely new product range developed for the American consumers, that is mainly high-mileage driven; through the penetration on the most iconic American vehicles, where we have been able in the last four, five years to gain market share, and we are now benefiting of the pull-through of this segment—just to mention some of them, the Ford F-150, the Dodge Ram, the Teslas, the best sellers of Tesla, Jeep, and so on; through the development of production capacity, already mentioned, of course; and a healthy brand consideration, supported by all the investment we did in the brand in the last years, including Formula 1, which is more and more popular with a growing popularity, but also tennis, where we started to sponsor the Miami Open starting from this year; and enlarging the distribution channel also, where we enlarged the customer base, and we are now covering all the markets in the United States. We see a lot of opportunities, and is the country where we have gained more market share during the first quarter.
Thank you. I leave the floor to Mr.
Bocchio. Thank you.
Fabio Bocchio
Yes, on the net sales in China, I would just remind you that Asia Pacific generally speaking in the first quarter had the weight of revenues of about 17%, and it is expected for the full year 2026 to remain a little bit higher than that number, around 18% of the revenues of the group. Inside that number, China represents for the full year roughly between 11% and 12% of group net sales.
Thank you for the details.
Operator
The next question is from Michael Filatov with Berenberg. Please go ahead.
Hi, thank you for taking my questions. First one is just around efficiencies.
You gained 29% of your total expected efficiencies in the first quarter, and I'm wondering if you see scope for additional efficiency gains beyond the 150 million. Second question, just around sort of the mitigation plan, you assumed commodity normalization in the second half.
Just hypothetically, if prices remain sort of at current spot levels to the year end, could you maybe help quantify the impact on the business? Then lastly, just because you've got fairly strong share with premium Chinese EV OEMs, when do you expect that replacement cycle to really kick in?
Is there any difference in the margin profile of that particular business? Thank you.
Andrea Casaluci
Thank you. On the efficiency plan, you're right, the first quarter is representing roughly €43 million of efficiency out of the total of 150 we do expect for the full year.
Roughly out of this €150 million of efficiency plan, roughly 25% is coming 25-30% is coming from product cost, product modularity and the product design-to-cost approach, roughly 10-12% is coming from SG&A cost rationalization, and another 10-12% from organizational streamlining, and so we come to the vast majority of the impact that is roughly 50% coming from manufacturing, where we are accelerating our investment in electrification, in digitization, and above all, in automation of our factories, mainly Europe, but not only, also South America and all around the world, generally speaking. On the replacement cycle on EV, and then I leave the floor to Mr.
Bocchio for the commodities impact, first, it's useful to mention that the car registration in the premium segment in China are already more than 50% linked to electric vehicles. China has been able to accelerate in the penetration of EV, not only in the synergies segment, which is out of our strategy, but also in the premium segment, where a lot of newcomers have been able to gain market share, introducing in the market cars that has a level of technology mainly related to infotainment and autonomous driving, but also battery durability, that is, I would say, a very high level of technology.
Also the design of the cars is better than before, and so they are very successful in gaining share. Pirelli was able to partner with a majority of these carmakers, and today can benefit of a market share in the premium EV segment in China which is very similar, or in some cases, even higher than the market share that we have with the traditional premium carmakers of Europe or United States.
The pull-through of these cars is coming in the market, and we are carefully measuring the effectiveness of this pull-through because is a completely new segment, and also the experience in the tire change is new. We are investing a lot in the education of the consumers to let them know that the tire should be homologated in order not to lose in terms of driving experience, both in terms of safety, in terms of comfort, and so on.
We will be able in the coming two years to understand if the pull-through of the EV in China is as good as the European carmakers. Never forget that for electric vehicles, the tire maintenance is of paramount importance because of the reasons I said before: comfort, durability of batteries, but also safety because of the grip.
I'm quite confident that the pull-through on electric vehicle, generally speaking all around the world, will be even higher than the internal combustion engine. Fabio.
Fabio Bocchio
I will take the one on the commodities and raw materials. During the year, we will have a very different trend quarter by quarter.
In quarter one, we just showed that we had a positive contribution coming from the raw materials for about €15 million, and this was coming in our COGS from the natural rubber, butadiene, and the Brent decline year-over-year. We are expecting a similar trend for quarter two, meaning again a positive contribution from raw mat in Q2, even if at the end of quarter two, we will begin to see the impact of the Middle East crisis, but still we are expecting raw mat to be positive in quarter two, while, obviously, in the second part of the year, starting from Q3, the sizable increase in all the commodities is expected to turn completely the sign and to be a headwind for us starting from quarter three and to quarter four.
We are considering for the second quarter commodities at a level that we have seen on the market in this past few weeks, with the Brent at about an average $100, the natural rubber at about $2,100 per ton, and we are expecting then a normalization of these values for the second half of the year, even if we expect them to be at an higher level than the pre-war situation. For the full year, we are expecting, for example, a Brent on average that will be between around $85 per barrel.
Andrea Casaluci
Sorry, one comment more on the answer related to the efficiency plan. We were talking about €150 million of efficiency plan.
This is not considering the cost reduction part that is part of the mitigation plan for the Hormuz crisis. This is on top of the 150, just to clarify.
Fabio Bocchio
The 150 million, if I just may comprehend, is related to the efficiency program that you have started, even starting from the last part of previous year, that are going around the 2026 accordingly to the projects that we are putting especially in our plants. This is fully confirmed.
We saw the impact in the first quarter of 43 million, accordingly to the timing of the project. We would foresee for Q2, Q3 a slightly lower amount, and then to arrive to 150 million for the full year.
On top, given the overall macroeconomic situation, we are doing an exceptional, let's say, mitigation plan on cost, mainly on the G&A part, which will be on top of this 150 million, which are fully confirmed.
Thank you very much.
Operator
Mr. Tronchetti Provera, there are no more questions registered at this time.
Oh,
Marco Tronchetti Provera
thank you. This ends our presentation.
I thank you for the attendance, all of you, and I wish you a very good evening.
Operator
Ladies and gentlemen, thank you for joining. The conference is now over.
You may disconnect your devices. Thank you.
Already premium?