- Business
- Piraeus Financial Holdings S.A. (TPEIR.AT) serves as the holding company for Piraeus Bank S.A., Greece's leading bank by loans and deposits market share, offering a comprehensive range of retail banking products including savings, current, term, blocked, and guaranteed deposits, mortgages, consumer loans, personal loans, credit cards, and small business financing; corporate banking services such as factoring, structured project financing, leasing, and lending to large corporations, SMEs, and public sector entities; market banking through Piraeus Financial Markets encompassing fixed income, foreign exchange, treasury, stock exchange trading, wealth and asset management, safekeeping, clearing and settlement of securities, financial advisory, mergers and acquisitions support, and digital banking; as well as other activities including non-performing exposure management, pension plans, insurance agency services, real estate portfolio management, mutual and venture capital fund management, debt securities issuance, and securitization vehicles for corporate, mortgage, and consumer loans. Founded in 1916 and headquartered in Athens, Greece, the group operates primarily in Greece with minor international presence in Europe, maintaining 371 branches, over 2,000 ATMs, and serving 6 million customers with total assets of €76.6 billion as of mid-2024. In late November 2025, Piraeus Bank completed its €600 million acquisition of Ethniki Insurance, Greece's oldest insurer with 1.8 million customers, 14.6% market share, and €850 million in 2024 gross written premiums, enhancing revenue diversification across banking, protection, and investment solutions while bolstering the group's total capital ratio to circa 19% by year-end; recent developments also include obtaining a neobank license for Snappi, launching the innovative "Spiti25" mortgage product, resuming dividends after 16 years with €79 million paid in July 2024, issuing a Green Senior Preferred Bond, regaining investment grade rating, and upgrading 2025 targets for net credit expansion above €3.5 billion and RoaTBV to 15%.