STUDIO ALICE Co., Ltd. (2305.T) operates Japan's leading network of children's photo studios, specializing in professional photography services for family milestones including maternity, newborn, hundred-day celebrations, birthdays, Shichigosan, graduations, and coming-of-age ceremonies; it also manufactures and wholesales photography attire such as costumes, kimonos, and Disney-inspired outfits through subsidiaries like Kyoto Hoso and JVIS. The company provides ancillary offerings like outcall photography for shrines and homes, pet sessions via Wannwan Alice, school photo services under Egao, digital platforms including Pocket Alice app for photo sharing and printing, and adult-oriented services at HALULU studios encompassing bridal, family anniversaries, and senior portraits; character collaborations feature Disney, Pokemon, Miffy, Kumano Gakko, and Super Mario with dedicated costumes and backdrops. Founded in 1974 and headquartered in Osaka's Umeda district with 448 studios across all 47 prefectures, it supports operations via group firms handling printing, staffing, and childcare like Alice Sitter. Recent developments encompass nationwide rollout of newborn and Shichigosan outcall shooting in 2025 across 116 stores, expansion of Tokyo Child Watch Network participation in May 2025, renaming of child-rearing initiatives to "Minna de Kodomo Sodate PROJECT" in September 2024, "Mama Reviews Grand Prize 2024" win for anniversary photography in February 2024, Super Mario Shichigosan kimono launches, Pokemon Scarlet/Violet-inspired attire, and Baymax 10th anniversary backdrops; it maintains Tokyo Prime listing, employs nearly 3,000 with 88% female managers, and advances sustainability via recycled costume PET resin and eco-frames.