- Business
- Hakuhodo DY Holdings Inc. is a holding company that administers and manages subsidiaries providing comprehensive marketing and communications services to advertisers, media companies, and content holders in Japan and internationally; its core offerings encompass advertising agency services through Hakuhodo Inc., Daiko Advertising Inc., and YOMIKO ADVERTISING INC.; digital marketing and media solutions via Hakuhodo DY ONE Inc. and SOLDOUT, Inc.; strategic creativity platforms including kyu; technology and corporate functions through HAKUHODO Technologies Inc., Hakuhodo DY Corporate Initiative Inc., and ENND PARTNERS Co., Ltd.; media planning, production, buying, and traffic management; brand building; public relations; content creation encompassing animated programs and live events; data analytics; and full-funnel data-driven marketing leveraging sei-katsu-sha insights. The group operates across approximately 30 countries with over 150 offices, primarily in the Asia-Pacific region, North America, and Europe, targeting diverse industries from consumer goods to wellness and entertainment. Founded in 2003 and headquartered at Akasaka Biz Tower in Minato-ku, Tokyo, Japan, the company employs 29,386 consolidated staff as of March 31, 2025. Recent developments include the April 2024 incorporation of Hakuhodo DY ONE Inc. to consolidate digital operations; the March 2024 establishment of ENND PARTNERS Co., Ltd. for strategic partnerships; the ongoing integration of Hakuhodo Inc. and Hakuhodo DY Media Partners via absorption-type split effective April 1, 2025, to enhance full-funnel data-driven marketing, media sales, and group-wide infrastructure as part of the June 2024 Medium-Term Business Plan transforming into a creativity platform; and a November 2024 share buyback program.