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PRAP Japan, Inc.

PRAP Japan, Inc.

TTSE:2449
1,187.00
JPY
-6.00
(-0.50%)
4.94BMarket Cap
Jan 08Next Earn
PRAP Japan, Inc.
TSE:2449
(Tokyo Stock Exchange)

Recent

price

1,187.00

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
JPY
910.52
990.74
1,064.6
1,203.83
1,365.34
1,359.79
1,356.1
1,649.6
1,706.43
1,530.37
1,191.07
2,039.72
1,567.38
1,518.85
1,562.32
1,667.37
- -
Revenue per Share
56.27
41.89
53.6
78.51
80.16
97.78
94.93
109.91
134.67
101.7
43.57
34.83
39.26
99.88
51.43
107.46
- -
Basic EPS, GAAP
97.52
34.8
63.7
98.75
57.55
108.12
102.65
103.67
112.22
166.96
72.18
41.87
46.18
155
92.71
110.27
- -
Free Cash Flow per Basic Share
19.5
22.15
22.95
25.1
27.13
28.96
30.97
32.99
34.97
37.07
38.99
39.62
39.5
39.6
39.73
39.81
- -
Dividend per Share
533.41
546.1
574.61
640.49
696.5
776.99
827.83
908.02
1,007.13
1,067.41
1,070.88
1,065.08
1,080.7
1,145.47
1,168
1,208.2
1,212.76
Book Value per Share
524.46
536.06
567.78
630.11
689.23
770.17
821.79
902.43
998.88
1,059.55
1,050.14
932.56
960.03
1,035.24
1,091.36
1,143.12
1,149.91
Tangible Book Value per Share
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Basic Weighted Avg Shares
4,045
4,063
4,254
4,810
5,456
5,434
5,419
6,592
6,819
6,115
4,760
8,212
6,274
6,636
6,885
7,388
- -
Sales/Revenue/Turnover
17.28
15.94
17.05
17.18
17.46
18.75
17.1
12.43
13.27
11.27
5.07
3.81
7.01
11
8.32
9.72
- -
Operating Margin (%)
26
35
58
39
35
31
30
29
31
32
33
126
162
185
196
189
- -
Depreciation Expense
250
172
214
314
320
391
379
439
538
406
174
140
157
436
227
476
- -
Net Income, GAAP
40.64
39.91
43.52
38.62
37.68
36.28
33.11
33.22
28.8
31.04
38.3
46.22
40.22
34.98
46.16
28.13
- -
Effective Tax Rate (%)
6.18
4.23
5.03
6.52
5.87
7.19
7
6.66
7.89
6.65
3.66
1.71
2.51
6.58
3.29
6.45
- -
Profit Margin (%)
2,169
1,827
1,975
2,373
2,506
2,934
3,133
3,470
3,790
4,070
4,022
3,315
3,652
4,267
4,547
4,580
4,659
Working Capital
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
16
18
14
11
- -
- -
- -
LT Debt
2,353
2,224
2,344
2,637
2,865
3,215
3,390
3,734
4,145
4,348
4,375
4,389
4,918
5,299
5,436
5,600
5,657
Total Equity
11.47
10.73
10.65
12.96
14.22
15.02
12.8
14.88
15.83
10.91
3.36
3.76
5.52
9.04
5.59
9.14
- -
Return on Invested Capital (%)
9.66
6.23
8.09
10.8
9.46
10.05
9.81
9.46
10.85
7.87
4.56
2.4
2.71
7.56
4
7.73
- -
Return on Capital (%)
10.85
7.65
9.56
12.92
11.99
13.27
11.83
12.66
14.06
9.8
4.07
3.3
3.53
8.99
4.45
9.05
- -
Return on Common Equity (%)

Capital Structure

JPY

•

in mil. unless spec.
Aug'24
Feb'25
Feb'26
ST Debt
- -
- -
- -
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
4
4
4
Market Capitalization
4,224
4,009
4,941

Working Capital

JPY

•

in mil. unless spec.
Aug'24
Feb'25
Feb'26
Total Current Assets
6,059
5,826
6,197
Cash, Cash Equivalents & STI
4,416
4,102
4,513
Accounts Receivable, Net
1,147
1,331
1,229
Inventories
254
185
267
Total Current Liabilities
1,512
1,486
1,538
Payables & Accruals
- -
- -
- -
ST Debt
- -
- -
- -
Deferred Revenue
- -
- -
- -

Growth Rates

JPY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
5.78%
5.15%
3.02%
Free Cash Flow
21.06%
42.87%
19.59%
Net Income, GAAP
18.61%
46.46%
110.09%
Sales/Revenue/Turnover
5.81%
13.15%
7.31%
Total Cash Common Dividend
4.35%
2.57%
0.73%

Quarterly Revenue

JPY

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
1,476
1,907
1,655
1,847
6,885
2025
- -
- -
- -
- -
7,388
2026
- -
- -
- -
- -
- -

Quarterly Earnings Per Share

JPY

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
5.71
19.01
5.88
20.74
51.43
2025
- -
- -
- -
- -
107.46
2026
- -
- -
- -
- -
- -

Quarterly Dividends Per Share

JPY

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
39.73
2025
- -
- -
- -
- -
39.81
2026
- -
- -
- -
- -
- -
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Business
PRAP Japan, Inc. (2449.T) operates as a comprehensive public relations consultancy primarily in Japan, providing communication services, digital solutions, and media training with crisis management support to corporations across industries including finance, healthcare, IT, consumer goods, and public affairs. The company offers core services such as PR consulting, event planning, communication strategy development encompassing insight analysis, issue setting, narrative creation, and execution; digital PR platforms and automation tools via PRAP node; precision marketing including digital advertising, social media management, video production, and website development; and specialized media training programs for over 200 corporate clients annually. Founded in 1970 and headquartered in Tokyo, Japan, PRAP Japan serves clients mainly in Japan, China, and Southeast Asia through subsidiaries like PRAP Consulting, Brains Company, Precision Marketing, PRAP China, and PRAP Points Singapore; it generates sales from communication service business and digital solution business, with geographic revenue primarily from Japan followed by China and other overseas markets. Recent developments include the absorption and merger of Brains Company, Inc. with Asahi Agency, Inc. in September 2025 to establish the Asahi Agency Division; a majority stake acquisition of Wild Advertising & Marketing Pte. Ltd. in Singapore in 2021 to bolster Southeast Asia expansion in content marketing and digital solutions; the establishment of PRAP Consulting, Inc. in 2021 as a spin-off for media training and crisis management; and the consolidation of Precision Marketing, Inc. in 2020 to enhance one-stop marketing services.