All About, Inc. (2454:TYO) operates as an internet media company in Japan, primarily providing information portals, digital marketing solutions, and consumer services through its comprehensive platforms. The company offers a wide array of online content and services, including the flagship All About portal site featuring expert guides on topics such as money management, lifestyle, health, fashion, and business across 1,300 themes contributed by 865 specialists; navigation sites for social media platforms like Facebook and X (formerly Twitter); digital marketing tools encompassing internet advertising, content marketing platforms, and global inbound support for government and corporate clients; trial marketing services via Sample Hyakkaten, Japan's largest sampling platform for product trials on Yahoo! Shopping and events like Real Sampling Lab webinars on stress care, self-medication, and disaster preparedness; consumer services such as lifelong learning programs, professional lecturer development, digital content marketplaces, and fashion e-commerce; and specialized sites like All About Kakei Sodosho for personal finance consultations and specialist-recommended products media. Founded in 1993 and headquartered at 6F Ebisu Subaru Bldg., 1-20-8 Ebisu, Shibuya-ku, Tokyo, Japan, All About employs approximately 290 people and focuses on the Japanese market with some global marketing extensions. Recent developments include the full launch of All About Kakei Sodosho as a sister service to its main portal in December 2025 to drive user actions from articles to consultations; the debut of Sample Hyakkaten on Yahoo! Shopping for trial sampling in November 2025; multiple online and YouTube events under Real Sampling Lab in 2025 covering parenting stress, self-medication, and disaster readiness; certification as a qualified invoice issuer, Kurumin for child-rearing support, and highest-level Eruboshi for women's advancement; and participation as a returning investor in a JPY150 million funding round for a portfolio company alongside NCB Venture Capital and Japan Finance Corporation in September 2025.