Kurashiru, Inc. (TSE: 299A) operates as an online platform providing recipe discovery, meal planning, and cooking guidance services primarily in Japan. The company offers a comprehensive suite of digital tools and content, including searchable recipe databases featuring user-generated and professionally curated meals categorized by ingredients, dietary preferences, cooking difficulty, and preparation time; personalized meal recommendation engines powered by AI that suggest recipes based on user history, pantry inventories, and nutritional goals; step-by-step cooking tutorials with video demonstrations, ingredient substitution advice, and timer integrations; community features for sharing user photos, reviews, and customized recipe variations; and premium subscription services delivering ad-free access, exclusive content, advanced planning tools, and grocery list generation synced with partner retailers. Kurashiru targets home cooks, busy professionals, families, and health-conscious consumers through its mobile apps and website, with operations centered in Japan and growing digital presence across Asia. Founded in 2014 and headquartered in Tokyo, the company has no listed subsidiaries or parent entities.
In recent developments, Kurashiru listed on the Tokyo Stock Exchange Growth Market in March 2024 under ticker 299A, marking a significant capital-raising milestone to fuel platform enhancements and user acquisition. The company expanded its AI capabilities in 2025 with the launch of advanced recipe personalization features, incorporating generative AI for creating bespoke meal plans amid rising demand for tech-driven culinary solutions. Additionally, Kurashiru announced strategic partnerships with major Japanese grocery chains and kitchenware brands in late 2024 to integrate seamless shopping and product recommendations directly within the app ecosystem.