BIKE O & COMPANY Ltd. engages primarily in the purchase and sale of used motorcycles and related services in Japan. The company operates under two main segments: Motorcycle Purchase and Parking Lots. The Motorcycle Purchase segment includes purchasing used motorcycles from individuals, refurbishing them to enhance value, then distributing them via wholesale auctions to dealers and retail sales through company-owned stores nationwide. The company provides additional services including sales of used motorcycle parts and accessories, vehicle liability and optional insurance products, vehicle coating services using proprietary technology, and rental motorcycle services. Its electric mobility business under the "e-bike" brand sells next-generation electric mobility products such as electric assist bicycles, electric scooters, and electric motorcycles through both e-commerce and physical test-drive enabled stores. The Parking Lots segment develops, manufactures, and sells parking lot equipment and manages parking facilities. Founded in 1994 and headquartered in Tokyo, the company operates extensively across Japan with a network supporting home-visit motorcycle purchasing services and 24/7 customer support. Recent major changes include expanding its electric mobility e-commerce and physical store operations, launching advanced vehicle coating services unique in the motorcycle industry, and maintaining growth through retail expansion and mixed-use store formats. BIKE O & COMPANY Ltd. also continues strategic growth supported by brand recognition and service innovations within the motorcycle and mobility sectors. The company reported fiscal year 2024 sales of approximately ¥34 billion and employs over 1,000 personnel. It holds an affiliate relationship with Japan Bike Auction Co., Ltd. and is led by CEO Atsushi Sawa. This comprehensive product and service portfolio positions BIKE O & COMPANY Ltd. as a leading integrated provider in the used motorcycle market and expanding electric mobility field in Japan.