Hotto Link, Inc.
TTSE:3680224.00
JPY
-42.00
(-15.79%)
Hotto Link, Inc.
TSE:3680
(Tokyo Stock Exchange)
Recent
price
224.00
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.- Similar Companies
- Business
- Hottolink, Inc. (3680.T) provides social media marketing support services that collect, analyze, and utilize social big data primarily in Japan; core offerings include the SNS analysis tool kuchikomi@kakaricho (also branded as BuzzSpreader powered by kuchikomi@kakaricho) for real-time trend, attribute, and cross-media analysis covering approximately 90% of Japanese blogs and global X data; SNS marketing support encompassing advertising agency services on platforms such as Instagram, X (formerly Twitter), TikTok, and Pinterest; management consulting with recurring services like account operations, content creation, UGC generation via the ULSSAS model, and non-recurring promotional campaigns including influencer marketing through the new HottoLink Creator Marke (Hokkuri) launched in February 2024; DaaS via U.S. subsidiary Effyis, Inc. (brand: Socialgist) selling global access rights to social media data from diverse providers excluding X to clients like Salesforce and Microsoft; operation of trend media fasme targeting Gen Z and Millennial women; and Web3-related investments and incubation through subsidiary Nonagon Capital LLC, including a collaboration with HAKUHODO KEY3 for overseas expansion support in December 2023. The company operates through three segments—SNS Marketing Support, DaaS, and Web3 related business—targeting B2C sectors such as food and beverages, cosmetics, apparel, and fintech across Japan, the U.S., and select Asian markets including China via historical ventures. Founded in 2000 and headquartered at Fujimi Duplexbiz Bldg. 5F, 1-3-11 Fujimi-cho, Chiyoda-ku, Tokyo 102-0071, Japan, Hottolink employs around 140 people and maintains subsidiaries Effyis, Inc. and Nonagon Capital LLC. Recent developments encompass the February 2023 acquisition of wevnal Inc.'s SNS advertising and partial media (fasme) business to enable one-stop services from awareness to purchase; divestiture of TrendExpress (renamed NOVARCA Inc.) in November 2022 and Crossbound Business sale to optimize resources; establishment of Nonagon Capital in May 2022 for Web3 pilot funds and investments in seven companies in FY12/23; a June 2022 capital and business alliance with Masterpiece Group; and a December 2021 TikTok For Business agency contract, alongside scrapping of prior five-year targets in 2024 to pursue flexible ambidextrous management amid SNS market shifts.