Hit Co., Ltd. (378A.T) operates as a specialized outdoor advertising company, engaging in the planning, operation, and management of out-of-home (OOH) media along with general advertising services focused on outdoor formats; its core offerings encompass digital billboards in high-traffic locations such as Shibuya, Omotesando, Ikebukuro, Miyamasu, Ebisu-bashi, and Metropolitan Expressways including brands like Shibuhachi Hit Vision, Synchro 7 Shibuya Hit Vision, and Miyamasu 246 Hit Vision, as well as static billboards featuring Set Boards on Metropolitan Expressways, downtown areas, roadside sites, and other venues; the company further provides creative production support for ad deployment and cross-media strategies integrating OOH with social media and other platforms. Founded on February 8, 1991, as Hit Corporation Ltd. and headquartered at Ginza 6 Chome-SQUARE 10F, Ginza 6-17-1, Chuo-ku, Tokyo, Japan, with an additional branch office in Osaka, Hit Co., Ltd. primarily serves clients in Japan through a one-stop model that includes developing advertising platforms by leasing building rooftops and walls, installing digital signage or analog billboards, operating them, and selling ad slots. In a major recent development, the company listed on the Tokyo Stock Exchange Growth Market on July 4, 2025, following approval on June 2, 2025, with its initial price exceeding market expectations by 44% amid strong investor demand, marking a significant capital market debut that supports ongoing platform expansions and rising utilization rates.