Innovation Inc. (3970.T) provides B2B sales and marketing support services in Japan, primarily through online media platforms and sales cloud solutions that enhance corporate sales efficiency via digital tools; its core offerings include IT Trend, a B2B purchasing matching platform for IT products such as attendance management and accounting systems; IT TREND EXPO, an online exhibition for B2B products; bizplay, a major business video platform; List Finder, a marketing automation tool for corporate lead generation; Sales Doc, a sales support cloud for material management and tracking; Cocripo, a webinar hosting tool; SHANON MARKETING PLATFORM, a comprehensive marketing automation service; IFA Consulting, an asset management consulting service; and M&A Consulting, a mergers and acquisitions intermediation service, alongside venture capital funds such as INNOVATION HAYATE V Capital in partnership with Hayate Investment Co. and INNOVATION V Capital with Innovation Engine Co. The company operates two main segments, Online Media and Sales Cloud, targeting corporate clients across IT, HR, training, and financial sectors throughout Japan from its headquarters in Tokyo, where it was founded in 2000. Recent developments include the announcement of the 2026 fiscal year first quarter IT product trends report in August 2025, exhibition of Sales Doc at the Sales & Marketing DXPO Tokyo Summer 2025 event in July 2025, publication of a representative interview in the Local Growth Consortium in October 2025, and release of the 2026 fiscal year second quarter earnings presentation transcript on Logmi Finance in November 2025, alongside full-company training initiatives in May 2025.