Betrend Corporation Betrend Corporation (4020.T) provides software-as-a-service (SaaS) customer relationship management (CRM) solutions primarily in Japan through its betrend smart CRM platform. The company offers core CRM services including customer information collection, management, distribution, analysis, and email marketing; additional services such as customization and integration with existing systems, direct mail printing and delivery, fulfillment for online shopping, call center operations, and connectivity with payment providers; and multi-channel communication tools encompassing apps, membership cards, SMS, LINE messaging, push notifications, and telephony. Betrend Corporation serves the retail and restaurant industries with a focus on action-history-based marketing utilizing reservation, visit, purchase, and coupon usage data to enable personalized outreach via segmented messaging and promotions, selling its offerings through direct and agency sales channels. Founded in 2000 and headquartered in Tokyo, the company operates exclusively within Japan with approximately 58 employees. In recent developments, Betrend Corporation introduced a shareholder benefits program for fiscal year ending December 2025 offering digital gift rewards to qualifying shareholders, released betrend Lite for Smaregi cloud POS integration to provide no-code LINE mini-app membership cards, and continues to enhance development productivity amid stable core business performance in financial projects.