- Business
- I-ne Co., Ltd. engages primarily in the planning, development, manufacturing, operation, and sale of cosmetics, beauty appliances, and related beauty products in Japan and select international markets. The company offers an extensive portfolio of haircare items including shampoos, treatments, and night haircare; skincare solutions such as facial cleansers, body gels, pre-skincare, and anti-wrinkle foundations; beauty devices like hair irons and scalp brushes; pre-makeup and eye makeup products including eyeliners and mascara; as well as relaxation drinks and daily necessities, marketed under prominent brands BOTANIST, SALONIA, DROAS, YOLU, Tearal, Aquall, awairo, mythm, WrinkFade, curuput, Salanaru, CAROME, murphy, and Dr. SYUWAN. Founded in March 2007 and headquartered at 8F Midosuji Daibiru, 4-1-2 Minami Kyuhojimachi, Chuo-ku, Osaka, Japan, I-ne operates domestic wholesale and direct-to-consumer e-commerce channels through retailers, mass merchandisers, and its online platforms, alongside overseas sales via internet direct-to-consumer and wholesale to distributors, agents, and specialty stores; it maintains subsidiaries including Dr. SYUWAN Co., Ltd., Endeavour Co., Ltd., I-ne Cosmetics Shanghai Co., Ltd., I-ne US Co., Ltd., Tout Vert Co., Ltd., and Artemis Co., Ltd., with offices in Tokyo, Fukuoka, Shanghai, and additional locations. Recent developments include the April 2024 establishment of I-ne US Co., Ltd. to support global expansion; the October 2024 acquisitions of Tout Vert Co., Ltd. and TTrading Co., Ltd. (subsequently renamed Artemis Co., Ltd.) as wholly owned subsidiaries to broaden its product ecosystem; the November 2023 founding of consolidated subsidiary Endeavour Co., Ltd.; the September 2023 listing upgrade to the Tokyo Stock Exchange Prime Market; and new product launches such as BOTANIST's ROOTH scalp care line with sCULP brush in November 2024, YOLU's Nite Treats Collection in December 2024, murphy's shoe deodorant powder, and Salanaru's pre-skincare cleansing gel, alongside sustainability initiatives like upcycled diffusers and appliance recycling awareness campaigns.