NETSTARS Co., Ltd. engages primarily in the QR code payment business, offering a comprehensive suite of fintech solutions centered on cashless payments and digital transaction management. Its core products include StarPay, a multi-cashless payment solution that integrates and manages various payment services; StarPay-mini, a development platform for mini-apps compatible with multiple super-apps; and StarPay Order, a cashless, cash register-free ordering system tailored for businesses of varying sizes, including enterprise-level facilities with multiple registers. Additional services include regional point services such as locally issued reward points, StarPay-Digital coupon services, payment gateway infrastructure for overseas financial institutions, and inbound promotion services targeting foreign visitors. The company also offers StarPay-DX, which focuses on labor-saving digital transformation for store operations, and StarPay Global, aiming to extend cashless payment solutions internationally. Founded in 2009 and headquartered in Tokyo, Japan, NETSTARS operates mainly within Japan but has begun expanding its global reach through these international payment solutions.
Recently, NETSTARS completed registration as a Funds Transfer Service Provider and was designated as a switching service provider for the “JPQR Global” platform, reflecting a significant operational milestone enhancing its payment infrastructure. The company also entered a strategic business alliance with Zentabi Co., Ltd. to promote cashless payments in the accommodation sector, aiming to leverage mutual strengths for service efficiency. Additionally, NETSTARS collaborates with global payment firms like Stripe to achieve compatibility with Stripe QR code payments, further advancing its fintech ecosystem. The company has enhanced its offerings by adding a prepayment function to its StarPay solution for takeout reservations at major clients such as YOSHINOYA. With a membership base surpassing 400,000 accounts and a service uptime exceeding 99.9%, NETSTARS continues to solidify its position in the fintech industry, emphasizing innovation in multi-cashless payment systems and digital operational solutions.
NETSTARS targets diverse customer segments including retail stores, enterprises, local governments, overseas financial institutions, and inbound tourism sectors. Its strategic emphasis on labor-saving solutions and global expansion aligns with trends in digital payments and cashless commerce. The company is publicly listed on the Tokyo Stock Exchange Growth Market under ticker 5590.T and maintains a strong focus on financial technology, cloud services, and payment gateway technologies to support seamless, secure transactions domestically and internationally. Its executive leadership under CEO Tsuyoshi Ri directs ongoing innovation and expansion in the fintech space.