- Business
- Buffalo Inc. (TSE: 6676) develops, manufactures and sells digital home appliances and computer peripherals primarily for personal and corporate users in Japan and internationally. The company offers network equipment including Wi-Fi routers and access points, wired LAN hubs, switches and adapters; storage products such as external hard disk drives, NAS devices like TeraStation and LinkStation for SOHO and enterprise use, SSDs and MagWiper magnetic data degaussers; memory products comprising USB flash drives, memory cards, card readers and writers; optical drives including Blu-ray, DVD and CD units; input devices such as mice, keyboards and web cameras; audio/visual equipment, cables, headsets, power supplies, smartphone and tablet accessories, TV peripherals and other computer accessories. It provides data recovery services, network infrastructure construction and maintenance, remote device management via Kiki Navi, software for storage and network monitoring, and support solutions like doorstep setup and corporate Wi-Fi surveys. Buffalo Inc. operates through subsidiaries including BUFFALO AMERICAS INC. in the US for sales, BUFFALO TECHNOLOGY (TAIWAN) Inc. for procurement, CFD Sales Inc., DigiOn Inc., DELA Inc. for audio products, toConnect Inc., BIOS Corporation and Advanced Design Corp.; it maintains headquarters in Nagoya and Tokyo, Japan, with activities spanning Asia, Europe and the United States. Founded in 1975, the company transitioned from holding company structure through an absorption-type merger with its wholly-owned subsidiary Buffalo Inc. on April 1, 2025, coinciding with its 50th anniversary, changed its trade name from Melco Holdings Inc., introduced an executive officer system for faster decision-making, spun off food subsidiary Shimadaya Corporation via stock distribution in October 2024 to focus on IT-related operations, entered a capital and business alliance with Secure Inc. in February 2025 for synergies in AI security and network solutions, launched Wi-Fi 7 compatible tri-band routers and MagSafe card readers, raised prices on over 1,090 products in April 2024 to boost profitability amid shrinking demand and yen weakness, and plans to end its Airdog air purifier distribution agreement in August 2025 while emphasizing high-value IT products like NAS and external storage.