- Business
- UP GARAGE Group Co., Ltd. engages in the purchase and sale of used car and motorcycle parts and accessories, operating primarily through its flagship specialty store brand, Up Garage, which focuses on reusing and recycling automotive and motorcycle supplies. The company manufactures and sells a wide range of products including wheels, semi/full bucket seats, tower bars, spoilers, mufflers, and other car and motorcycle parts. In addition, UP GARAGE Group operates Tire Distribution Center, a brand specializing in new tires, and manages the global e-commerce platform upgarage.com, which connects buyers and sellers of automotive parts worldwide. The company also provides wholesale distribution services through an ordering platform called NEXLINK catering to corporate member stores, offers human resource recruitment services within the automotive and motorcycle sectors, and develops related IT solutions aimed at digital transformation and supply chain optimization for the automotive industry.
Founded in 2014 and headquartered in Yokohama, Japan, UP GARAGE Group maintains a strong domestic presence with over 230 stores across Japan and has recently expanded internationally. A key development in the company's recent history includes its name change from Croooober Co., Ltd. to UP GARAGE Group Co., Ltd. in April 2023. In 2024, the group further expanded by launching its first store in the United States, UP GARAGE Garden Grove in California, marking a significant geographic and market expansion. The U.S. store stocks approximately 3,000 items, including popular parts for vehicles such as Nissan 240SX, GT-R, RX-7, JZX100, Toyota SUPRA, LANCER Evolution, NSX, and Subaru IMPREZA.
The company remains focused on innovation and market responsiveness, developing digital ordering platforms and enhancing operational efficiencies for its wholesale distribution business while continuing to grow its direct retail and e-commerce channels domestically and internationally. UP GARAGE is positioned in the automotive aftermarket industry targeting individual car enthusiasts, modification shops, and corporate clients across Japan and now the U.S. automotive parts market, offering both new and reused automotive components and related services to these segments. This strategic expansion and diversification demonstrate UP GARAGE Group’s commitment to broadening its footprint and adapting to evolving customer needs across automotive markets.