Direct Marketing MiX Inc.
TTSE:7354405.00
JPY
+55.00
(+15.71%)
Direct Marketing MiX Inc.
TSE:7354
(Tokyo Stock Exchange)
Recent
price
405.00
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Direct Marketing MiX Inc. operates as a comprehensive sales and marketing solutions provider focused primarily on direct marketing, consulting, temporary staffing, and business process outsourcing businesses across Japan. The company manufactures and provides services including direct marketing campaigns executed via telephonic, direct visit, and web channels by its communicators; strategic planning and formulation of marketing and sales strategies; system building and operational execution; contact center operations; product development consulting; sales personnel training; market research; and labor-saving business process outsourcing services. It also operates a temporary staffing business that dispatches communicators for marketing activities on-site. The company's integrated services enable clients to outsource extensive aspects of their sales, marketing, and customer engagement functions. Founded in 2017 and headquartered in Osaka, Japan, Direct Marketing MiX has recently pursued growth through broadening its business areas and increasing client acquisition, particularly in new sectors. The company has reported improved profitability driven by enhanced service outsourcing arrangements with both existing and new clients. In 2025, it revised upward its consolidated earnings guidance, projecting revenue growth to 22.5 billion yen and increased operating profit, reflecting successful proactive sales activities and operational enhancements. Additionally, the company raised its year-end cash dividend to 7.0 yen per share, signaling confidence in its financial improvements and business expansion. Direct Marketing MiX operates primarily within Japan’s advertising and marketing industry, serving corporate clients by leveraging both traditional and next-generation contact center services, including AI-augmented customer interactions. Its business segments cover marketing (direct marketing and consulting), business process outsourcing (BPO), and on-site temporary staffing services, supporting client sales efforts and internal optimization. The company’s consulting division aids clients with strategy formulation, system setups, and ongoing operations, while its marketing division focuses on direct product and service sales to end users. This multi-segment approach positions Direct Marketing MiX as a key partner for firms seeking to enhance sales efficiency and customer engagement in Japan’s competitive market.