- Business
- TOMY Company, Ltd. (7867.T) engages primarily in the planning, manufacturing, and sales of toys, trading card games, hobby items, baby products, and toy-periphery goods including mini-capsule toys, amusement machines, and candy toys; core brands encompass Tomica die-cast miniature vehicles with over 10,000 kinds launched and more than 1 billion units sold, Plarail toy train systems celebrating their 65th anniversary in 2024 with over 2,083 kinds and 191.4 million units sold, Licca fashion dolls, BEYBLADE battling tops with 520 million units sold across 80 countries including the fourth generation launched in Japan in July 2023, Duel Masters trading card games since 2002, Pokemon FRIENDA arcade games developed by subsidiary T-ARTS, global agriculture vehicle toys, Lamaze educational baby toys sold in over 130 countries with more than 730 million units, and additional categories such as action figures, dolls and accessories, construction toys, games and puzzles, model vehicles, outdoor and sports toys, plush toys, radio/remote control toys, ride-on vehicles, and scientific/educational toys. Headquartered in Katsushika-ku, Tokyo, Japan, and founded in 1924, the company operates through 35 consolidated subsidiaries across five regional segments including Japan, North America via TOMY International and TOMY Holdings, Europe and Oceania, Asia with entities like TOMY Hong Kong and TOMY Thailand, and employs 2,496 people consolidated as of March 31, 2025; it targets children, infants, toddlers, preschoolers, and kidults via retail channels, licensing, and theme parks globally. Recent developments include TOMY International's acquisitions of Boon, Inc. and Keen Distribution LLC to expand into innovative mother, infant, and toddler products, a global toy partnership with Momiji for collectible message dolls announced in February 2025, a collaboration with FC Barcelona for BEYBLADE X products tied to the club's 125th anniversary and BEYBLADE's 25th, the launch of "Dream TOMICA TOMICA x DRAGON BALL" series in 2025 as the first collaboration of its kind, addition of tactile marks to all group electronic toys in December 2024, leadership transition with Akio Tomiyama appointed Representative Director, President and CEO in April 2025 and Kazuhiro Kojima as Chairman, formulation of the Medium- to Long-Term Management Strategy 2030 targeting net sales of ¥300 billion and operating profit of ¥30 billion by fiscal year ending March 31, 2030, and initiatives for the company's 100th anniversary in 2024 including commemorative dividends and treasury share repurchases.