- Business
- TUI AG (TUI.L) is a leading integrated tourism group that operates across the entire travel value chain, providing tour operator services, airlines, hotels and resorts, cruises, and tours and activities to over 33 million customers annually. The company offers package holidays and standalone products through leading brands including RIU, Robinson, TUI Blue, TUI Magic Life, TUI Suneo, Atlantica, Grupotel, Iberotel and Akra hotels; Hapag-Lloyd Cruises for expedition and luxury voyages, TUI Cruises for premium itineraries, and Marella Cruises for the UK market; five European airlines with around 130 aircraft; TUI Musement for global experiences, transfers and multi-day tours; and over 1,200 travel agencies clustered in Northern, Central and Western regions across 15 core source markets such as the UK, Germany, Nordics and Benelux. TUI AG, founded in 1968 and headquartered in Hanover, Germany, conducts operations worldwide with more than 400 owned hotels in about 30 countries, 18 cruise ships and a focus on leisure destinations in Europe, Asia and beyond.
In recent developments, TUI accelerates hotel expansion in Asia, including the first Robinson club resort in China, additional TUI Blue hotels there, TUI Blue debut in Japan and TUI Suneo in Vietnam, aiming to add 29 hotels to its existing 24 in the region. The group entered a strategic joint venture with OMRAN Group in Oman in 2025 for five new hotels in Dhofar under TUI brands, with each partner holding 45% and Oman acquiring a 1.4% stake in TUI; acquired a 20% stake in Bentour Reisen in 2025 to bolster all-inclusive offerings; transferred two newbuild ship slots from Marella to TUI Cruises in 2025 for long-term growth in Europe and Northern markets; and launched a new upper-market hotel brand in 2024 with a five-star property in Zanzibar while pursuing asset-light strategies via partnerships to grow its portfolio toward 600 hotels midterm. TUI lists on the MDAX and Lower Saxony Stock Exchange, with strong FY2025 preliminary results underscoring profitable growth in its core segments.