- CEO
- Shaun Morton
- Full Time Employees
- 505
- Sector
- Consumer Cyclical
- Industry
- Personal Products & Services
- Address
- Aeroworks Manchester GM United Kingdom M1 2NQ
- IPO Date
- Oct 31, 2016
- Business
- On the Beach Group plc is a United Kingdom-based online retailer specializing in package beach holidays, offering dynamic packaging of flights, hotels, and transfers through brands including onthebeach.co.uk, sunshine.co.uk, and Classic Collection Holidays; it provides short- and medium-haul holidays to Europe, premium beach vacations, long-haul options, and city breaks, with ancillary services such as 24-hour resort support, self-contracted hotel beds via On the Beach Beds, and airport transfers via On the Beach Transfers. The company operates primarily in the business-to-consumer segment, targeting UK customers seeking affordable beach holidays, with some business-to-business exposure through travel agent networks; it serves popular destinations in Turkey, the Balearics, the Canaries, mainland Spain, Greece, Egypt, and the Algarve. Founded in 2004 and headquartered at 5 Adair Street in Manchester, England, On the Beach Group plc listed on the London Stock Exchange in 2015 and employs approximately 550 staff across subsidiaries like On the Beach Ltd, On the Beach Travel Ltd, and On the Beach Beds Ltd. Recent developments include a transformational partnership with Ryanair signed in 2024 to integrate flights into packages, improving customer experience and scalability; significant technology upgrades to expand market reach; a decision to wind down its B2B business following record financial performance for the year ended September 30, 2025, with total transaction value reaching £1.23 billion (up 11% year-over-year), summer 2025 bookings 12% ahead, and a debt-free position with £90 million cash; completion of a £120 million four-year credit facility with Lloyds, NatWest, and HSBC; and initiation of a £25 million share buyback programme.