- CEO
- Andrew P. Callahan
- Full Time Employees
- 3,000
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- Address
- 7905 Quivira Road Lenexa KS United States of America 66215
- IPO Date
- Nov 25, 2015
- Business
- Hostess Brands, Inc. (TWNKW) develops, manufactures, markets, sells and distributes sweet baked snack products primarily in the United States and Canada. The company offers an extensive portfolio of iconic snack cakes including Twinkies, Ding Dongs, Ho Hos, CupCakes, Sno Balls, Zingers, Suzy Qs and Fruit Pies; mini donuts such as Donettes in glazed, powdered and crunch varieties; breakfast pastries, sweet rolls, coffee cakes and honey buns; as well as cookies, wafers, snack pies and select bread and bun products under brands like Drake's, Voortman, Dolly Madison and store-branded lines. Founded in 1919 with roots tracing to the introduction of Hostess CupCakes and Twinkies in subsequent decades, and re-formed in 2013 following bankruptcy acquisition by Apollo Global Management and C. Dean Metropoulos, Hostess Brands maintains headquarters in Lenexa, Kansas, with additional operations in Kansas City, Missouri, and bakeries nationwide. As a subsidiary of The J.M. Smucker Co. since the completion of its $5.6 billion acquisition in November 2023, the company operates within the sweet baked goods segment targeting consumers through grocery stores, convenience stores, mass merchandisers, club stores, vending machines and foodservice channels. Recent strategic changes include J.M. Smucker's divestiture of value brands Cloverhill and Big Texas, along with certain private label products and a Chicago manufacturing facility, to JTM Foods, LLC in March 2025 for approximately $40 million to optimize the portfolio and prioritize Hostess growth; a brand refresh launched in January 2025 featuring an updated logo, playful font, brighter colors, refreshed packaging across all formats and a new advertising campaign targeting millennials and Gen Z consumers; expansion of distribution into food-away-from-home channels with dedicated sales force and new packaging formats; and ongoing innovation such as $1 value packs, cross-promotions with Smucker brands like Uncrustables in convenience stores, and portfolio evolution initiatives to drive 4% net sales growth. In May 2025, J.M. Smucker announced the planned closure of the Hostess bakery in Indianapolis by early 2026 as part of operational streamlining.