Aurora Corporation
TTWSE:237352.00
TWD
-0.20
(-0.38%)
Aurora Corporation
TWSE:2373
(Taiwan Stock Exchange)
Recent
price
52.00
P/E
ratio
15.74
div
yld
- -
ROIC.AI
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- Business
- Aurora Corporation is a Taiwan-based company principally engaged in the manufacture and distribution of office equipment, office furniture, and communications products, operating primarily in Taiwan and mainland China. Founded in 1965 and headquartered in Taipei, Aurora develops and markets a broad range of office equipment including calculators, paper shredders, printers, photocopiers, projectors, and facsimile machines; office furniture products such as system desks, chairs, file cabinets, screens, wood products, compartments, sofas, and tea tables; and communication devices including mobile phones, tablets, intelligent mobile phones, and accessories. The company additionally provides office cloud services involving cloud commodity integration and sales, as well as office space planning, composing, and maintenance services. Aurora has diversified business units covering office equipment, furniture, office automation products (including 3D printers and copy services), and telecommunications retail and distribution. Recent strategic developments include a focus on expanding its cloud services and telecommunications offerings, alongside maintaining a leading market share in office automation within the Chinese-speaking markets. The company holds over 50% market share in Taiwan's office automation sector through its various subsidiaries. Aurora has reported stable revenues primarily from office equipment and furniture, contributing approximately 79% and 20% of total revenue, respectively. Its latest financial performance reflects continued focus on operational efficiency and innovation in product offerings tailored to business clients. The company is actively strengthening its presence in mobile communication products and expanding its office cloud services as part of its strategic growth for 2024-2025, supporting its ongoing business expansion and technological advancement initiatives. Aurora Corporation is listed on the Taiwan Stock Exchange (Ticker: 2373.TW) and continues leveraging its long history and extensive product portfolio to serve diverse commercial clients across Taiwan, mainland China, and international markets. The company's evolution from office time clocks to full-scale office automation solutions demonstrates a robust commitment to technological innovation and comprehensive office infrastructure solutions. Its integrated business model encompasses hardware manufacturing, product distribution, and after-sales services, reinforcing its position as a leading provider in the office equipment and furniture industry within the region. The company remains focused on expanding its product lines and service capabilities to meet evolving customer demands and maintain competitive advantage in the office automation space.