Phoenix Tours International, Inc. (5706.TW) operates as a Taiwan-based travel agency, providing comprehensive tourism services including group travel planning, design, promotion, and related offerings. The company offers primary tourism products covering Asia routes, Americas routes, Oceania routes, Europe routes, cruise lines, Northeast Asia routes, and Mainland China routes; it conducts business through four main segments comprising Group Travel for tour route services, Domestic Transportation for tour bus rentals, Air Passengers and Freight Forwarding for passenger agency and freight services, and Ticketing for air tickets, hotel bookings, related documents, and transportation equipment leasing. Phoenix Tours targets domestic and outbound travelers, with operations centered in Taiwan and select international routes, maintaining headquarters at 4F, No. 25, Section 1, Chang-An East Road, Jhongshan District, Taipei City, Taiwan, since its founding in 1957.
In recent developments, the company integrated its Phoenix Cloud itinerary service with the Phoenix Shopkeeper member feedback system in 2022 to advance smart tourism capabilities; it earned an environmental protection label and saw its subsidiary China Express appointed as agent for Mongolian Airlines and Qantas Airways while gaining induction into the TTG Asia Hall of Fame in 2023. For fiscal year 2024, Phoenix Tours achieved record-high consolidated revenues of NT$3,144.52 million, reflecting a 42.76% year-over-year increase, alongside net profit attributable to the parent of NT$301.72 million and earnings per share of NT$3.75. The firm continues to emphasize operational growth, including employee benefits enhancements and charter ship promotions as part of its 2025 focus areas.