Innovator Capital Management, LLC (Innovator) serves as an investment adviser specializing in defined outcome exchange-traded funds (ETFs) that seek to provide investors with exposure to equity market returns, up to predetermined caps, while offering downside buffers against losses over specific outcome periods, typically one year. The firm offers a comprehensive suite of products including U.S. Equity Buffer ETFs (9%, 15%, and 30% buffer levels), U.S. Equity Ultra Buffer ETFs such as the Innovator U.S. Equity Ultra Buffer ETF - April (UAPR), which tracks the SPDR S&P 500 ETF Trust (SPY) with a buffer from -5% to -35%; Power Buffer ETFs; Managed Floor ETFs; Managed Buffer ETFs; Defined Income ETFs; Accelerated ETFs; Step-Up ETFs; and international developed equity offerings like the Innovator International Developed Equity Managed Floor ETF (IFLR), targeting 70-80% upside participation with 8-12% annual loss limits; as well as bond and growth strategies utilizing FLEX options packages. These ETFs, distributed by Foreside Fund Services, LLC, primarily hold FLEX options on underlying indices or ETFs like the S&P 500, with expense ratios around 0.79%, and cater to financial advisors, institutional investors, and individual clients seeking risk-managed equity solutions without credit risk. Founded in 2017 by industry veterans Bruce Bond and John Southard, previously of PowerShares, Innovator is headquartered in Wheaton, Illinois, and pioneered the world's first Buffer ETFs in 2018, now managing over $28-29 billion in assets under management (AUM) across more than 150-159 ETFs as of late 2025, with operations focused on the United States market. In recent developments, Innovator launched the IFLR ETF in November 2025, its first Managed Floor product for international developed equities sub-advised by Parametric Portfolio Associates, expanding beyond U.S. equities; grew AUM significantly amid active ETF demand; and entered a definitive agreement in December 2025 to be acquired by Goldman Sachs for approximately $2 billion, expected to close in Q2 2026, enhancing Goldman Sachs Asset Management's ETF capabilities while retaining Innovator's team and strategies.